Tech Company Financing Transactions

Persado Funding Round

Persado, based in New York, received $21 million in investment from StarVest Partners, American Express Ventures and Bain Capital Ventures.

Transaction Overview

Company Name
Persado
Announced On
1/22/2015
Transaction Type
Venture Equity
Amount
$21,000,000
Round
Series B
Investors

StarVest Partners (Lead Investor) (Laura Sachar)

American Express Ventures (Rohit Bodas)

Bain Capital Ventures (Deepak Sindwani)

Citi Ventures (Arvind Purushotham)

Proceeds Purpose
The funding will be used to expand Persado's sales, marketing, and product development for their ground-breaking persuasion automation platform, a new class of technology that uses computers to automate the creation of the most persuasive language used in digital marketing and other applications.

Company Information

Company Status
Private & Independent
Industry
Digital Media & VR & AR
Mailing Address
11 East 26th St.
New York, NY 10010
USA
Phone
(646) 678-3400
Website
www.persado.com
Email Address
Not Recorded
Overview
Persado is the leader in marketing persuasion technology, a new category within digital marketing. The company provides marketing software through a managed SaaS platform to leading enterprise and Internet consumer marketers, including Fortune 500 clients in the telecom, financial services, retail, and gaming sectors.
Profile
Persado LinkedIn Company Profile
Social Media
Persado Company Twitter Account
Company News
Persado News
Facebook
Persado on Facebook
YouTube
Persado on YouTube

Management Team

Title
Name
Email & Social
Chief Executive Officer
Alex Vratskides
  Alex Vratskides LinkedIn Profile  Alex Vratskides Twitter Account  Alex Vratskides News  Alex Vratskides on Facebook
Chief Operating Officer
Aaron Masih
  Aaron Masih LinkedIn Profile  Aaron Masih Twitter Account  Aaron Masih News  Aaron Masih on Facebook
Vice President
Maria Portillo
  Maria Portillo LinkedIn Profile  Maria Portillo Twitter Account  Maria Portillo News  Maria Portillo on Facebook
VP - Bus. Development
Nicolas Chammas
  Nicolas Chammas LinkedIn Profile  Nicolas Chammas Twitter Account  Nicolas Chammas News  Nicolas Chammas on Facebook
VP - Bus. Development
Grigoris Kouteris
  Grigoris Kouteris LinkedIn Profile  Grigoris Kouteris Twitter Account  Grigoris Kouteris News  Grigoris Kouteris on Facebook
VP - Marketing
Asma Stewart
  Asma Stewart LinkedIn Profile  Asma Stewart Twitter Account  Asma Stewart News  Asma Stewart on Facebook
VP - Operations
Panayiotis Vitakis
  Panayiotis Vitakis LinkedIn Profile  Panayiotis Vitakis Twitter Account  Panayiotis Vitakis News  Panayiotis Vitakis on Facebook
VP - Product Management
Assaf Baciu
  Assaf Baciu LinkedIn Profile  Assaf Baciu Twitter Account  Assaf Baciu News  Assaf Baciu on Facebook

 

 

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