Tech Company Financing Transactions

Performance Horizon Funding Round

Mithril Capital Management, DN Capital and Greycroft Partners participated in a $10 million Series B capital raise for Performance Horizon. The financing round was announced on 9/24/2014.

Transaction Overview

Announced On
9/24/2014
Transaction Type
Venture Equity
Amount
$10,000,000
Round
Series B
Investors

Mithril Capital Management (Lead Investor) (Ajay Royan)

DN Capital (Thomas Bradley)

Greycroft Partners (Ian Sigalow)

Proceeds Purpose
PHG will use the new capital to rapidly expand its U.S. operations and global teams to meet the growing opportunity in the affiliate and direct partner marketing space.

Company Information

Company Status
Private & Independent
Industry
Software
Mailing Address
101 California St. 1975
San Francisco, CA 94111
USA
Email Address
Overview
Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels.
Profile
Performance Horizon LinkedIn Company Profile
Social Media
Performance Horizon Company Twitter Account
Company News
Performance Horizon News
Facebook
Performance Horizon on Facebook
YouTube
Performance Horizon on YouTube

Management Team

Title
Name
Email & Social
Chief Executive Officer
Malcolm Cowley
  Malcolm Cowley LinkedIn Profile  Malcolm Cowley Twitter Account  Malcolm Cowley News  Malcolm Cowley on Facebook
Chief Financial Officer
Chris Blaxall
  Chris Blaxall LinkedIn Profile  Chris Blaxall Twitter Account  Chris Blaxall News  Chris Blaxall on Facebook
Chief Information Officer
Alistair Wyse
  Alistair Wyse LinkedIn Profile  Alistair Wyse Twitter Account  Alistair Wyse News  Alistair Wyse on Facebook
Chief Operating Officer
Paul Fellows
  Paul Fellows LinkedIn Profile  Paul Fellows Twitter Account  Paul Fellows News  Paul Fellows on Facebook
Chief Technical Officer
Pete Cheyne
  Pete Cheyne LinkedIn Profile  Pete Cheyne Twitter Account  Pete Cheyne News  Pete Cheyne on Facebook
VP - Bus. Development
Sean Sewell
  Sean Sewell LinkedIn Profile  Sean Sewell Twitter Account  Sean Sewell News  Sean Sewell on Facebook
VP - Marketing
Erik Mikisch
  Erik Mikisch LinkedIn Profile  Erik Mikisch Twitter Account  Erik Mikisch News  Erik Mikisch on Facebook
VP - Operations
Charlie Calabrese
  Charlie Calabrese LinkedIn Profile  Charlie Calabrese Twitter Account  Charlie Calabrese News  Charlie Calabrese on Facebook


 

 

Browse more venture capital transactions:

Prev: 9/24/2014: Udacity venture capital transaction
Next: 9/24/2014: Gametime venture capital transaction

 

Share this article

 


Where The Data Comes From

We do our best to record every notable VC transaction. VC investment data records on this site come from publicly available VC deal announcements. The data comes to us via our partnership with VentureDeal.com, an affiliated venture.

 


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary