Tech Company Financing Transactions

Madison Reed Funding Round

On 1/28/2014, Madison Reed raised $12 million in Series B investment from Norwest Venture Partners, Maveron and True Ventures.

Transaction Overview

Company Name
Announced On
Transaction Type
Venture Equity
Series B

Norwest Venture Partners (Lead Investor) (Jeffrey Crowe)

Maveron (Daniel Levitan)

True Ventures (Jon Callaghan)

Proceeds Purpose
This investment enables us to make quality and ease in hair coloring a reality for any woman. We will continue to create a superior product and have technology enable the best customer experience, from custom online consultations, and certified trained colorists that are on-call, to a mobile app that lets customers shop from anywhere and apply color formulas hands-free.

Company Information

Company Status
Private & Independent
Mailing Address
26 Barnes Industrial Rd. North
Wallingford, CT 06492
Email Address
Madison Reed is revolutionizing every aspect of the home hair care market through superior formulation of professional grade products that are healthier for you and your hair, reinventing the discovery and application experience, and delivering the products directly to your home.
Madison Reed LinkedIn Company Profile
Social Media
Madison Reed Company Twitter Account
Company News
Madison Reed News
Madison Reed on Facebook
Madison Reed on YouTube

Management Team

Email & Social
Chief Executive Officer
Amy Errett
  Amy Errett LinkedIn Profile  Amy Errett Twitter Account  Amy Errett News  Amy Errett on Facebook
Chief Financial Officer
Carrie Kalinowski
  Carrie Kalinowski LinkedIn Profile  Carrie Kalinowski Twitter Account  Carrie Kalinowski News  Carrie Kalinowski on Facebook
Chief Marketing Officer
Heidi Dorosin
  Heidi Dorosin LinkedIn Profile  Heidi Dorosin Twitter Account  Heidi Dorosin News  Heidi Dorosin on Facebook
Chief Operating Officer
Brian Bouma
  Brian Bouma LinkedIn Profile  Brian Bouma Twitter Account  Brian Bouma News  Brian Bouma on Facebook
Chief Technical Officer
Matthew Darling
  Matthew Darling LinkedIn Profile  Matthew Darling Twitter Account  Matthew Darling News  Matthew Darling on Facebook
VP - Product Management
Maureen Watson
  Maureen Watson LinkedIn Profile  Maureen Watson Twitter Account  Maureen Watson News  Maureen Watson on Facebook



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Prev: 1/28/2014: KnowledgeTree venture capital transaction
Next: 1/28/2014: Igenica venture capital transaction


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We report on funding rounds that are announced publicly. VC investment data records reported here are sourced from news reports and company announcements. The data comes to us via our partnership with, an affiliated venture.


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