Tech Company Financing Transactions

Adometry Funding Round

Adometry, operating out of Austin, secured $8 million from Shasta Ventures, Austin Ventures and Sierra Ventures.

Transaction Overview

Company Name
Announced On
Transaction Type
Venture Equity

Shasta Ventures (Lead Investor) (Jason Pressman)

Austin Ventures (Thomas Ball)

Sierra Ventures

Proceeds Purpose
The company will use the funds to accelerate its product roadmap, recruit top talent and expand into new territories.

Company Information

Company Status
Acquired or Merged
Internet & IoT
Mailing Address
6801 N. Capital of Texas Hwy. 250
Austin, TX 78731
Email Address
Adometry, formerly Click Forensics, Inc., is the leading provider of ad analytics and traffic quality solutions for the online advertising community.
Adometry LinkedIn Company Profile
Social Media
Adometry Company Twitter Account
Company News
Adometry News
Adometry on Facebook
Adometry on YouTube

Management Team

Email & Social
Chief Executive Officer
Paul Pellman
  Paul Pellman LinkedIn Profile  Paul Pellman Twitter Account  Paul Pellman News  Paul Pellman on Facebook
Chief Marketing Officer
Casey Carey
  Casey Carey LinkedIn Profile  Casey Carey Twitter Account  Casey Carey News  Casey Carey on Facebook
Chief Operating Officer
Peter Norwood
  Peter Norwood LinkedIn Profile  Peter Norwood Twitter Account  Peter Norwood News  Peter Norwood on Facebook
Chief Scientific Officer
Shi Zhong
  Shi Zhong LinkedIn Profile  Shi Zhong Twitter Account  Shi Zhong News  Shi Zhong on Facebook
VP - Engineering
Robert Marsa
  Robert Marsa LinkedIn Profile  Robert Marsa Twitter Account  Robert Marsa News  Robert Marsa on Facebook
VP - Product Management
John Dietz
  John Dietz LinkedIn Profile  John Dietz Twitter Account  John Dietz News  John Dietz on Facebook
VP - Sales
Paul Dodd
  Paul Dodd LinkedIn Profile  Paul Dodd Twitter Account  Paul Dodd News  Paul Dodd on Facebook



Browse more venture capital transactions:

Prev: 1/22/2013: Centice venture capital transaction
Next: 1/22/2013: Prosper Marketplace venture capital transaction


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We do our best to record every notable VC transaction. VC transactions reported here are sourced from news reports and company announcements. The information comes to us via our partnership with, an affiliated venture.


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