Tech Company Financing Transactions

Operative Funding Round

On 12/29/2005, Operative raised $4.5 million in financing from Edison Partners.

Transaction Overview

Company Name
Announced On
Transaction Type
Venture Equity

Edison Partners (Lead Investor) (Christopher Sugden)

Proceeds Purpose
The proceeds will fund the expansion of development & marketing & sales & services.

Company Information

Company Status
Private & Independent
Digital Media & VR & AR
Mailing Address
6 East 32nd St. 2nd Floor
New York, NY 10016
Email Address
Operative enables interactive publishers and agencies to meet the demands of an increasingly dynamic Internet marketplace and to improve their bottom lines by providing expert management of ad operations through their industry-leading technology and truly obsessive service.
Operative LinkedIn Company Profile
Social Media
Operative Company Twitter Account
Company News
Operative News
Operative on Facebook
Operative on YouTube

Management Team

Email & Social
Chief Executive Officer
Lorne Brown
  Lorne Brown LinkedIn Profile  Lorne Brown Twitter Account  Lorne Brown News  Lorne Brown on Facebook
Chief Operating Officer
Jason Witt
  Jason Witt LinkedIn Profile  Jason Witt Twitter Account  Jason Witt News  Jason Witt on Facebook
Chief Technical Officer
Glen Ceniza
  Glen Ceniza LinkedIn Profile  Glen Ceniza Twitter Account  Glen Ceniza News  Glen Ceniza on Facebook
VP - Customer Service
Brenda Garcia
  Brenda Garcia LinkedIn Profile  Brenda Garcia Twitter Account  Brenda Garcia News  Brenda Garcia on Facebook
VP - Human Resources
Catherine Page
  Catherine Page LinkedIn Profile  Catherine Page Twitter Account  Catherine Page News  Catherine Page on Facebook
VP - Product Management
Devlin Jefferson
  Devlin Jefferson LinkedIn Profile  Devlin Jefferson Twitter Account  Devlin Jefferson News  Devlin Jefferson on Facebook



Browse more venture capital transactions:

Prev: 12/27/2005: Cradle Technologies venture capital transaction
Next: 12/30/2005: ADP venture capital transaction


Share this article


About Our VC Transactions Data

We report on every notable VC transaction. VC investment data records reported here come from a variety of public sources. The data comes to us via our partnership with, an affiliated venture.


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities


Business Glossary