Tech Company M&A Transactions
Convertro Acquisition
Convertro was purchased by AOL. The transaction was announced on 5/6/2014. Financial terms set the valuation at $101 million.
Transaction Overview
Company Name
Acquired By
Announced On
5/6/2014
Transaction Type
M&A
Amount
$101,000,000
M&A Terms
AOL has agreed to acquire Convertro for a closing purchase price of approximately $101 million. The aggregate purchase price is comprised of approximately $89 million in cash funded at closing plus approximately $2 million in converted stock awards and a $10 million earn-out, payable over a period of up to 17 months subject to satisfaction of certain product development milestones.
Company Information
Company Status
Acquired or Merged
Industry
Digital Media & VR & AR
Mailing Address
1453 Third Street Promenade 370
Santa Monica, CA 90401
USA
Santa Monica, CA 90401
USA
Phone
Website
Email Address
Overview
Convertro was borne out of our frustration with the limitations of the marketing measurement and optimization tools available on the market: in running our own retail business, we simply couldn't get a clear picture of what marketing was leading to ROI-effective sales and what was burning through our budget.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Jeffrey Zwelling
Chief Financial Officer
David Feldman
Chief Technical Officer
Gary Gurevich
Chief Technical Officer
Yaniv Shalev
Co-Founder
David Perez
VP - Engineering
Jeffery Finn
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Where The Data Comes From
We do our best to record funding rounds that are announced publicly. VC investment data records reported here are derived from a variety of public sources. The data comes to us via our partnership with VentureDeal.com, an affiliated venture.
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