Tech Company Financing Transactions

Adara Funding Round

Adara closed a $12.4 million venture capital round on 1/25/2012. Investors included August Capital, Baseline Ventures and Morgenthaler Ventures.

Transaction Overview

Company Name
Adara
Announced On
1/25/2012
Transaction Type
Venture Equity
Amount
$12,400,000
Round
Undisclosed
Investors

August Capital (Lead Investor) (David Marquardt)

Baseline Ventures

Morgenthaler Ventures (Gary Little)

ONSET Ventures (Shomit Ghose)

Proceeds Purpose
This financing will fuel increased investment in Adara Media's award winning TruPrecision Targeting Platform, delivering highly targeted media and ecommerce campaigns based upon specific customer relevance across top travel and hospitality brands. It will also advance Adara Media's mission to expand its platform into new verticals and invest in sales, marketing and operational resources.

Company Information

Company Status
Private & Independent
Industry
Digital Media & VR & AR
Mailing Address
1070 E Meadow Cir.
Palo Alto, CA 94303
USA
Phone
(408) 876-6360
Website
www.adaramedia.com
Email Address
[email protected]
Overview
Adara makes online display advertising more effective for advertisers while enhancing the appeal and value of ads for consumers. Using proprietary data and audience segmentation, Adara Media enables advertisers to choose a precise audience target for specific offers.
Profile
Adara LinkedIn Company Profile
Social Media
Adara Company Twitter Account
Company News
Adara News
Facebook
Adara on Facebook
YouTube
Adara on YouTube

Management Team

Title
Name
Email & Social
Chief Executive Officer
Layton Han
  Layton Han LinkedIn Profile  Layton Han Twitter Account  Layton Han News  Layton Han on Facebook
Chief Marketing Officer
Carolyn Corda
  Carolyn Corda LinkedIn Profile  Carolyn Corda Twitter Account  Carolyn Corda News  Carolyn Corda on Facebook
Chief Operating Officer
Frank Teruel
  Frank Teruel LinkedIn Profile  Frank Teruel Twitter Account  Frank Teruel News  Frank Teruel on Facebook
Chief Technical Officer
Charles Mi
  Charles Mi LinkedIn Profile  Charles Mi Twitter Account  Charles Mi News  Charles Mi on Facebook
Vice President
Bernard Yu
  Bernard Yu LinkedIn Profile  Bernard Yu Twitter Account  Bernard Yu News  Bernard Yu on Facebook
VP - Bus. Development
Scott Garner
  Scott Garner LinkedIn Profile  Scott Garner Twitter Account  Scott Garner News  Scott Garner on Facebook
VP - Sales
Brandon Meyers
  Brandon Meyers LinkedIn Profile  Brandon Meyers Twitter Account  Brandon Meyers News  Brandon Meyers on Facebook

 

 

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Next: 1/25/2012: Azuki Systems venture capital transaction

 

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