Tech Company Financing Transactions Funding Round

Valhalla Partners, CRV and First Round Capital participated in a $10.5 million Series B funding round for The round was announced by the company on 5/9/2012.

Transaction Overview

Company Name
Announced On
Transaction Type
Venture Equity
Series B

Valhalla Partners (Lead Investor)

CRV (George Zachary)

First Round Capital (Christopher Fralic)

Lerer Hippeau

Time Warner Investments

Proceeds Purpose
Proceeds purposes will be used to support international expansion.

Company Information

Company Status
Private & Independent
Digital Media & VR & AR
Mailing Address
386 Park Ave. S 17th Floor
New York, NY 10016
Email Address
Overview constantly monitors advertising data and provides actionable intelligence to constantly improve your ad campaigns.
Profile LinkedIn Company Profile
Social Media Company Twitter Account
Company News News
Facebook on Facebook
YouTube on YouTube

Management Team

Email & Social
Chief Executive Officer
Nikhil Sethi
  Nikhil Sethi LinkedIn Profile  Nikhil Sethi Twitter Account  Nikhil Sethi News  Nikhil Sethi on Facebook
Chief Financial Officer
Matthew DePeola
  Matthew DePeola LinkedIn Profile  Matthew DePeola Twitter Account  Matthew DePeola News  Matthew DePeola on Facebook
VP - Engineering
Bogdan Sabac
  Bogdan Sabac LinkedIn Profile  Bogdan Sabac Twitter Account  Bogdan Sabac News  Bogdan Sabac on Facebook
VP - Marketing
Jordan Rost
  Jordan Rost LinkedIn Profile  Jordan Rost Twitter Account  Jordan Rost News  Jordan Rost on Facebook
VP - Product Management
Kristen Donnino
  Kristen Donnino LinkedIn Profile  Kristen Donnino Twitter Account  Kristen Donnino News  Kristen Donnino on Facebook
VP - Sales
Anne Hoffer
  Anne Hoffer LinkedIn Profile  Anne Hoffer Twitter Account  Anne Hoffer News  Anne Hoffer on Facebook
VP - Sales
Angie More
  Angie More LinkedIn Profile  Angie More Twitter Account  Angie More News  Angie More on Facebook
VP - Sales
Danielle Shamos
  Danielle Shamos LinkedIn Profile  Danielle Shamos Twitter Account  Danielle Shamos News  Danielle Shamos on Facebook



Browse more venture capital transactions:

Prev: 5/9/2012: Virurl venture capital transaction
Next: 5/9/2012: Leap Motion venture capital transaction


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Where The Data Comes From

We do our best to report on tech company VC transactions. All VC database entries reported here are sourced from publicly available VC deal announcements. The data comes to us via our partnership with, an affiliated venture.


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