Tech Company Financing Transactions

PlaySpan Funding Round

PlaySpan, based in Santa Clara, secured $6.5 million from Easton Capital, Menlo Ventures and STIC Investments.

Transaction Overview

Company Name
Announced On
9/19/2007
Transaction Type
Venture Equity
Amount
$6,500,000
Round
Series A
Investors

Easton Capital (Lead Investor) (John Friedman)

Menlo Ventures (Shawn Carolan)

STIC Investments (Steven Lee)

Proceeds Purpose
Today's announcement solidifies PlaySpan's position in the online game and media sectors and enables the company to strengthen its leadership position in the rapidly growing virtual goods market.

Company Information

Company Status
Acquired or Merged
Industry
Internet & IoT
Mailing Address
2953 Bunker Hill Lane 400
Santa Clara, CA 95054
USA
Email Address
Overview
PlaySpanTM (formerly Tradeits Inc.) is the game industry's first publisher-sponsoredTM in-game commerceTM network. PlaySpan's patent-pending in-game search, commerce and micropayment technologies enables game publishers and developers to generate new revenues, acquire new users and extend the loyalty of existing users.
Profile
PlaySpan LinkedIn Company Profile
Social Media
PlaySpan Company Twitter Account
Company News
PlaySpan News
Facebook
PlaySpan on Facebook
YouTube
PlaySpan on YouTube

Management Team

Title
Name
Email & Social
Chief Executive Officer
Karl Mehta
  Karl Mehta LinkedIn Profile  Karl Mehta Twitter Account  Karl Mehta News  Karl Mehta on Facebook
Chief Financial Officer
Julie Whitehead
  Julie Whitehead LinkedIn Profile  Julie Whitehead Twitter Account  Julie Whitehead News  Julie Whitehead on Facebook
Chief Marketing Officer
Eric Hartness
  Eric Hartness LinkedIn Profile  Eric Hartness Twitter Account  Eric Hartness News  Eric Hartness on Facebook
Chief Technical Officer
Andrew Magruder
  Andrew Magruder LinkedIn Profile  Andrew Magruder Twitter Account  Andrew Magruder News  Andrew Magruder on Facebook
President
Kevin Higgins
  Kevin Higgins LinkedIn Profile  Kevin Higgins Twitter Account  Kevin Higgins News  Kevin Higgins on Facebook
Vice President
Alex Fries
  Alex Fries LinkedIn Profile  Alex Fries Twitter Account  Alex Fries News  Alex Fries on Facebook


 

 

Browse more venture capital transactions:

Prev: 9/19/2007: OnForce venture capital transaction
Next: 9/19/2007: Amyris venture capital transaction

 

Share this article

 


Where The Data Comes From

We report on every notable VC transaction. All VC database entries reported here are sourced from publicly available VC deal announcements. The data comes to us via our partnership with VentureDeal.com, an affiliated venture.

 


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary