Tech Company Financing Transactions Funding Round, based in Chicago, raised $10 million in funding from High Alpha, Salesforce Ventures and private investors.

Transaction Overview

Company Name
Announced On
Transaction Type
Venture Equity

High Alpha (Lead Investor) (Scott Dorsey)

Salesforce Ventures

Proceeds Purpose will use the funding to boost its product development efforts and support the growth of its go-to-market engine in preparation for the next year.

Company Information

Company Status
Private & Independent
Enterprise IT
Mailing Address
Chicago, IL 60007
Email Address
Not Recorded
Overview is a B2B technology company focused on improving the selling practices of our customers by building a high-performance, enterprise-ready, headless configurator that augments Salesforce CPQ and eCommerce Applications.
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Management Team

Email & Social
Chief Executive Officer
Christopher Shutts
  Christopher Shutts LinkedIn Profile  Christopher Shutts Twitter Account  Christopher Shutts News  Christopher Shutts on Facebook
VP - Engineering
Richard Jones
  Richard Jones LinkedIn Profile  Richard Jones Twitter Account  Richard Jones News  Richard Jones on Facebook
VP - Marketing
Blake Grubbs
  Blake Grubbs LinkedIn Profile  Blake Grubbs Twitter Account  Blake Grubbs News  Blake Grubbs on Facebook
VP - Product Management
Fazal Gupta
  Fazal Gupta LinkedIn Profile  Fazal Gupta Twitter Account  Fazal Gupta News  Fazal Gupta on Facebook
VP - Sales
Vanessa Rosengarden
  Vanessa Rosengarden LinkedIn Profile  Vanessa Rosengarden Twitter Account  Vanessa Rosengarden News  Vanessa Rosengarden on Facebook



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Our team works diligently to report on every notable VC transaction. VC investment data records reported here are sourced from news reports and company announcements. The information comes to us via our partnership with, an affiliated venture.


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