Tech Company Financing Transactions

Operative Funding Round

On 2/24/2011, Operative raised $10 million in investment from ORIX Ventures and private investors.

Transaction Overview

Company Name
Announced On
2/24/2011
Transaction Type
Debt
Venture Equity
Amount
$10,000,000
Round
Undisclosed
Investors
Proceeds Purpose
The funding follows the recent Solbright acquisition and launch of Operative.One and will support further growth and expansion initiatives. Secondly, Operative will also use the new capital to enhance its offerings to both supply side platforms (in other words, publishers) and demand side platforms (agency trading desks and their intermediaries).

Company Information

Company Status
Private & Independent
Industry
Digital Media & VR & AR
Mailing Address
6 East 32nd St. 2nd Floor
New York, NY 10016
USA
Email Address
Overview
Operative enables interactive publishers and agencies to meet the demands of an increasingly dynamic Internet marketplace and to improve their bottom lines by providing expert management of ad operations through their industry-leading technology and truly obsessive service.
Profile
Operative LinkedIn Company Profile
Social Media
Operative Company Twitter Account
Company News
Operative News
Facebook
Operative on Facebook
YouTube
Operative on YouTube

Management Team

Title
Name
Email & Social
Chief Executive Officer
Lorne Brown
  Lorne Brown LinkedIn Profile  Lorne Brown Twitter Account  Lorne Brown News  Lorne Brown on Facebook
Chief Operating Officer
Jason Witt
  Jason Witt LinkedIn Profile  Jason Witt Twitter Account  Jason Witt News  Jason Witt on Facebook
Chief Technical Officer
Glen Ceniza
  Glen Ceniza LinkedIn Profile  Glen Ceniza Twitter Account  Glen Ceniza News  Glen Ceniza on Facebook
VP - Customer Service
Brenda Garcia
  Brenda Garcia LinkedIn Profile  Brenda Garcia Twitter Account  Brenda Garcia News  Brenda Garcia on Facebook
VP - Human Resources
Catherine Page
  Catherine Page LinkedIn Profile  Catherine Page Twitter Account  Catherine Page News  Catherine Page on Facebook
VP - Product Management
Devlin Jefferson
  Devlin Jefferson LinkedIn Profile  Devlin Jefferson Twitter Account  Devlin Jefferson News  Devlin Jefferson on Facebook


 

 

Browse more venture capital transactions:

Prev: 2/24/2011: Vology Data Systems venture capital transaction
Next: 2/25/2011: Aircuity venture capital transaction

 

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