Tech Company Financing Transactions

Choice Funding Round

Choice, based in Prague 1, secured $7.1 million from Alea Capital Partners, J&T Capital and Reflex Capital.

Transaction Overview

Company Name
Announced On
3/16/2026
Transaction Type
Venture Equity
Amount
$7,100,000
Round
Series A
Proceeds Purpose
The company intends to use the funds to accelerate its expansion across Europe--specifically targeting Portugal, Spain, and Italy--and to further develop its AI-integrated product modules.

Company Information

Company Status
Private & Independent
Industry
Software
Mailing Address
Na príkope 857/18, Nové Mesto
Prague 1, 110 00
Czech Republic
Phone
Undisclosed
Email Address
Overview
ChoiceQR is a SaaS food-tech company headquartered in Prague, Czech Republic, that provides an all-in-one digital ecosystem for the HoReCa (Hotel, Restaurant, Cafe) sector. Founded roughly four years ago, it aims to become a leading European "unicorn" by digitizing traditional hospitality operations.
Profile
Choice LinkedIn Company Profile
Social Media
Choice Company Twitter Account
Company News
Choice News
Facebook
Choice on Facebook
YouTube
Choice on YouTube

Management Team

Title
Name
Email & Social
Chief Executive Officer
Alex Ilyash
  Alex Ilyash LinkedIn Profile  Alex Ilyash Twitter Account  Alex Ilyash News  Alex Ilyash on Facebook


 

 

Browse more venture capital transactions:

Prev: 3/16/2026: GA Drilling venture capital transaction
Next: 3/16/2026: RoboForce venture capital transaction

 

Share this article

 


Where The Data Comes From

We do our best to report on every notable VC transaction. All VC database entries reported here are sourced from company press releases and news coverage. The data comes to us via our partnership with VentureDeal.com, an affiliated venture.

 


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary