Tech Company Financing Transactions
Choice Funding Round
Choice, based in Prague 1, secured $7.1 million from Alea Capital Partners, J&T Capital and Reflex Capital.
Transaction Overview
Company Name
Announced On
3/16/2026
Transaction Type
Venture Equity
Amount
$7,100,000
Round
Series A
Investors
Proceeds Purpose
The company intends to use the funds to accelerate its expansion across Europe--specifically targeting Portugal, Spain, and Italy--and to further develop its AI-integrated product modules.
Company Information
Company Status
Private & Independent
Industry
Software
Mailing Address
Na príkope 857/18, Nové Mesto
Prague 1, 110 00
Czech Republic
Prague 1, 110 00
Czech Republic
Phone
Undisclosed
Website
Email Address
Overview
ChoiceQR is a SaaS food-tech company headquartered in Prague, Czech Republic, that provides an all-in-one digital ecosystem for the HoReCa (Hotel, Restaurant, Cafe) sector. Founded roughly four years ago, it aims to become a leading European "unicorn" by digitizing traditional hospitality operations.
Management Team
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