Tech Company M&A Transactions
Kefta Acquisition
On 4/3/2007, Kefta was acquired by Acxiom. The exit price for Kefta was not announced.
Transaction Overview
Company Name
Acquired By
Announced On
4/3/2007
Transaction Type
M&A
Amount
Unknown
M&A Terms
Kefta, based in San Francisco, will become part of Acxiom Digital, Acxiom Corporation's business unit dedicated to providing integrated digital marketing solutions to Global 2000 enterprises. The acquisition bolsters Acxiom Digital's ability to integrate one-to-one, personalized communications across digital channels. Financial terms were not disclosed.
Company Information
Company Status
Acquired or Merged
Industry
Internet & IoT
Mailing Address
One Kearny Street 9th Floor
San Francisco, CA 94108
USA
San Francisco, CA 94108
USA
Phone
Website
Email Address
Not Recorded
Overview
Kefta is the leader in personalized marketing solutions. Global brands including GMAC, Overstock, and Verizon use Kefta Dynamic Targeting to deliver timely, relevant content to site visitors based on their unique online behavior - immediately boosting conversion, revenues and customer loyalty.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Philippe Suchet
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