June 5, 2020  
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Articles for Entrepreneurs


Viral Marketing


Viral Marketing Ideas

Have you ever thought about how small business wunderkinds come up with viral marketing ideas? Viral marketing can be a big win for a small business. Here's our advice for coming up with viral marketing ideas for your company.

Although you may not fully understand the concept of viral marketing, there's one thing you know for sure:

If the possibility exists to create a marketing concept that can go viral, you're willing to do whatever it takes to make it happen.

Over the past few decades, viral marketing has emerged as a way to generate an atmospheric amount of buzz about a brand, a product or a service. The success of viral marketing initiatives is largely dependent on the public's mood, but the best viral marketing campaigns were launched with a simple idea that had the potential to catch fire in the public arena.

For small businesses, the tricky part is coming up with ideas that have viral potential. Tired and pedestrian marketing strategies won't work both you and your team have to be willing to think outside of the box and take risks that aren't necessary in traditional marketing strategies. If coming up with viral concepts seems difficult, here are some suggestions about how to create viral marketing ideas that have real potential.

  • Leave the bubble. One of the best things you can do to inspire the development of viral marketing ideas is to take yourself and your team members outside of the corporate bubble. You can have the most talented marketing team in the world. But if they never leave the conference room to interact with real customers and the buying public, they won't be capable of coming up with effective viral marketing ideas.
  • Identify customer clusters. Viral marketing is most successful when it targets the places where consumers congregate. If you can identify customer clusters (both online and offline), the job of introducing a viral concept becomes much easier because you'll know where to focus your efforts. In many cases, the clusters themselves shape the format you will use to communicate your viral concepts.
  • Embrace technology. Usually (but not always), viral marketing ideas and technology go hand in hand. Once you have a viral concept, your next step should be to consider how you can use technology especially social media to introduce the idea to consumers and encourage its distribution among users.
  • Be fun and creative. Effective viral marketing campaigns are typically fun and creative. Why? Because consumers are more likely to pass on something they find amusing or unusual than they are to pass on something that is dull and uninspiring. Encourage your team to create viral ideas that fresh, fun and innovative.

Related Articles

Want to learn more about this topic? If so, you will enjoy these articles:

Viral Marketing With Twitter

Conversation Board

We greatly appreciate any advice you can provide on this topic. Please contribute your insights on this topic so others can benefit.

Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code



Additional Resources for Entrepreneurs

Search Engine Marketing

Social Marketing Optimization

Business Forms

Business in the Jungle - Business in Fiction - Negotiating

Radio Ad Costs

Newspaper Advertising Rates

City-Specific Resources for Entrepreneurs

Small Business Insurance

Global Entrepreneurship

China & Entrepreneurs