Business Coaches

Why Hire a Business Coach?

Thinking about hiring a business coach? You'll be in good company . . . Coaching has become a popular and effective resource for small business owners. Here's why so many entrepreneurs are rushing to hire business coaches.

Business coaching is a hot commodity in the small-business community.

Why Hire a Business Coach

More and more entrepreneurs are discovering the value of hiring a qualified business coach to help them develop professionally and take their companies to the next stage of growth.

At the same time, there's a lot of confusion among entrepreneurs about the business coaching industry. It's hard enough to understand the differences between consultants, coaches, and counselors. But with so many people calling themselves coaches, the task of identifying the right coach and understanding how they can help your business has become almost impossible.

The good news is that hiring an effective business coach is a lot easier than you think. Here are our reasons why you need a business coach along with a few suggestions for finding them in the crowded coaching marketplace.


As the name suggests, business coaches are motivators. They are people who have been trained to motivate you and help you achieve more than you are capable of achieving on your own. In the same way that a sports coach motivates his athletes to identify and then exceed their limitations, a good business coach gently forces you to take your business game to the next level.


Business coaches are quick to point out that they are not counselors or consultants. It's not their job to tell you what to do or how to do it. Instead, they are expert listeners, experienced in helping entrepreneurs and business owners clarify goals, objectives, and strategies. When you interview coaching candidates, look for people who are upfront about their role as a listener.


A good business owner encourages his employees. But who encourages business owners? An experienced business coach is a cheerleader. When you encounter obstacles, your business coach will be the one who encourages you to press forward. And when you achieve your goals, your business coach will be there to celebrate your victories and challenge you to aim even higher.


In business, accountability is a critical ingredient in achieving your goals. But as a business owner, it can be difficult to find someone to whom you can be accountable. Even though a business coach won't tell you what to do, she will hold you accountable for making progress toward your personal and professional goals.

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