June 1, 2020  
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Writing Good Subject Lines for Email Marketing

Written by Rayzelle Forrest Young for Gaebler Ventures

This article discusses the importance of using tempting and relevant subject lines in your email marketing campaign. Learn about the key components needed for an effective email subject line.

The subject line is imperative in your email marketing campaign.
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These are the words that appear in your email recipients inbox. They need to be enticing enough for recipients to click on, otherwise existing and potential customers won't open it. You could have the best deals and promotional content in your email but if it's not opened then it will do your business no good. Internet research shows that people decide within 3 seconds whether or not they are going to open an email. If your subject line does not grab your recipients' attention and entice them to open it within that time then it will probably never be read.

Your subject line should be directly related to the email content. People click on an email with the expectation of finding out more about what the subject says. The worst thing you can do is write a misleading subject line. When your email is opened and the content doesn't match the subject, it makes your business look illegitimate and untrustworthy. Here are some tips on writing subject lines for your email marketing campaign that are both tempting and content related.

Write Content First

To ensure your content and subject line are relative to each other, write the body of the email first. Doing this will help you to formulate a corresponding subject. Write different versions of the subject to see which one sounds the best.

Write No More Than 50 characters

Include no more than 50 characters in your title. This is because only about 6-8 words will show in the subject line. If you write more than this the entire title will not be seen. This means that you need to choose your words carefully. You will definitely want to put the most important words at the beginning of the title.

Don't Spam

Spamming is a big problem when it comes to email marketing. There are certain words that trigger the spam filter and will send your email straight to your recipients spam folder. Among these words are "advertisement", "free" and "sale". Putting your subject line in all caps, using symbols and frequent punctuation are also things that will trigger spam filters.

Email marketing is an effective way to communicate with your existing and potential customers as long as they are actually opening the email. Remember to write subject lines relative to the content as well as ones that are short. Avoid using words and symbols that will land your email in the spam folder. Doing all of these things will help to make your email marketing campaign one that is beneficial to your business as a whole.

Rayzelle is an entrepreneur and writer. Based on her experiences as an owner of her own dance studio, she will share her personal tips on being a successful entrepreneur.

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