Although advertising on bus benches is a fairly inexpensive way to advertise your business, this method of marketing is not for everyone.
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There are several things to take into consideration when making the choice to advertise in this way. You need to think about what types of people ride the bus and will be exposed to your business ad and whether these people are in your target audience. You also need to consider whether or not a certain bus stop gets enough motor traffic in order for your ad campaign to be worthwhile. If you think advertising on bus benches is a good fit for your business here is how you can get started.
Do Your Research
Ride around and research the type of businesses using this form of medium. Generally, if at least a few companies in your industry are already advertising on bus benches then they probably are seeing some degree of success. This is an indication that it is probably a financially sound way to advertise your type of business. Typically you will see restaurants, car mechanics, insurance reps and lawyers using this medium.
Contact A Sales Rep
Contact an advertising sales rep in the area where you want your ad to appear. A lot of times the number for a sales rep will be in an empty ad spot right on the benches. You can also contact city departments to find out how to go about advertising in this way and who you need to contact. Some bus benches are privately owned and others are owned by the city themselves.
Ask questions about the success rate of the bus bench advertising when you meet with the sales rep. Find out what types of businesses have the highest success rate and how much repeat business they get from certain kinds of companies. If you are an appliance company and statistics show that lawyers have the most success, then this form of advertising may not be for you. In addition, you need to find out how many people per day will see your ad.
Sign Ad Contract
Once you have met with the sales rep, it's time to sign the advertising contract. Keep in mind that people need to see ads at least 3-5 times before they even remember them. This means you will want to agree to terms that allows your business ad to be seen at least that amount of times otherwise you are just wasting your money. You also want to purchase ad space that is big enough for bus riders as well as passersby to see. Once you have done all these things, your bus bench ad campaign is ready to go. It is key to monitor the success rate of this form of advertising to find out if it's worth repeating the process.