Marketing Strategy

B2B and its Relevance in Today's Market

Written by Jay Shapiro for Gaebler Ventures

Do you need to network with other business in order to gain success? Have you always wanted to but thought the cost were outside of your budget. To B2B or not to B2B, that is the question.

Businesses take advantage of what the internet has to offer in many different ways, and the prudent company owner will appreciate its impact as a key player in B2B online marketing.

As a means to encourage better communications with other commercial bodies, there's nothing quite as effective as online B2B connections.

Let's take a look at the sums.

Did you know, according to recent research, that:

  • Approximately 93% of business managers or owners used the net in relation to their work every day?
  • 96% of business managers or owners think online marketing is a valuable tool?
  • 83% of business managers or owners admitted to having taken actions in direct reaction to B2B website or forum content?
  • 70% of the people who make business decisions predict that their personal use of B2B sites will increase significantly in the next couple of years?

What aspect of the internet do businesses find most useful?

Search engines like Yahoo! and Google have been hailed as the highest value business-related online information sources by commercial users.

What is the most popular usage of B2B?

B2B net marketing has for a long time had a strong connection with email blast campaigns, and around 90% of businesses use the technique. Today, the high status of emailing campaigns continues to grow but there remain relatively uncharted areas in the B2B marketing world of B2B. Why is this?

Why aren't businesses using other kinds of B2B activities to their full potential?

A particular misconception is this: People think, wrongly, that other types of online B2B marketing may be prohibitive in terms of cost. This is little more than a fallacy. As time passes and technology improves and gets more efficient and accessible there'll be no reason why solid and high impact online B2B marketing campaigns can't be used by most companies irrespective of their promotion budgets.

What about costs, in reality?

What is important to realize is that B2B online marketing costs are often far lower than the equivalent forms in the 'real world' or bricks and mortar environment. However, with online B2B promotions businesses are able to take advantage of accurate tracking methods and therefore better understand their businesses and the world they operate in online.

The internet is more often than not the first place business decision makers look for information and due to its convenience it's used widely. Even so, there are still companies that have yet to tap into it to full advantage.

How will you go about B2B marketing?

What's your online B2B marketing strategy? Perhaps you don't even have one. A great many businesses are overlooking massive marketing openings on the World Wide Web by failing to engage in B2B marketing.

B2B online marketing really should be looked at as a central part of any business marketing strategy. The premise applies no matter what size your company is. Large, medium sized or even small, if you want to establish healthy growth and maintain it, then a clear B2B marketing approach is almost obligatory.

Jay Shapiro is a freelance writer based in the UK. Jay has a particular interest in the emotive aspects of the entrepreneur's character. "Alongside the nuts and bolts of business, the character of the person is often the ingredient responsible for success."

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