Unique Selling Positions
With all of the information out there vying for your customer's attention, a startup needs to find a way to uniquely stand out. Companies stand out in the mind of their customers by offering something unique and how you communicate your unique value is through your unique sell proposition ('USP')
The Art of Crafting an Effective Marketing Strategy
You have already decided on the product or service you will introduce to the market. You have also ascertained what your target market is. How do you go about penetrating this market and reaching the customers? It all has to do with your marketing strategy.
Different promotional strategies are required for each of the four stages that a product's lifecycle entails. It is of essence to understand what each of these stages entails so as to get the promotional mix right. What are the promotional strategies to use in each of the said stages?
How to Measure the Effectiveness of Marketing through Metrics
Many small business owners run marketing campaigns and wonder why the conversions are low. Because they do not know how to measure the effectiveness of each campaign they run, they continue to make the same mistakes without considering implementing metrics.
Product Positioning Strategies
The ability to come up with accurate product positioning strategies on the part of the entrepreneur is a crucial element in the small enterprise's quest for profits. Positioning refers to the effort invested in creating an image for a given product. This image becomes the product's assessment point in relation to competing products as well as other products offered by the same small enterprise.
Marketing Characteristics of Service Businesses
Service-oriented businesses are denoted by distinctive characteristics which in turn elicit the need for a different approach in as far as the marketing effort is concerned. What are these characteristics and how do they make service marketing different from product marketing?
Determining Promotional Appropriation
In as far as determining promotional appropriations is concerned there are two main difficulties faced by business owners. It is quite difficult to establish the total amount that should be spent on a promotional mix and secondly, the amount that will be allocated to each activity in the said mix. Equally difficult to gauge are the results achieved after funds have been spent on the promotional activity.
Product Promotion for Small Enterprise
We often hear talk about the importance of promotion in business as one of those fundamental aspects that must be undertaken if commercial success is to be achieved. What does the promotion activity comprise of and of what use is this activity in pushing the business agenda forward?
Organizing for Advertising
Regardless of the resources that a business chooses to use in the creation of its advertising campaigns, the skills required are basically identical. These are in terms of the creativity needed for effective copy writing, the illustrations and the overall layout of an ad, the selection of the appropriate medium/media to use, and the overall managerial skill needed to oversee the entire activity.
Customer Acquisition Strategies
It used to be that you set up a website and could get millions of hits to your site. Those days are long gone with the flood of millions of websites, however online businesses continue to thrive, but the strategies and costs for acquiring customers has changed drastically.