August 12, 2020  
  Marketing Strategies is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

If you need good examples of marketing strategies in action, you've come to the right place. We discuss different types of marketing strategies and offer some successful marketing strategy samples from a variety of industries, as well as a few examples of marketing strategy disasters.

Marketing Strategy

  • Internet Marketing - Your competitors are doing it and your friends too, but how do you start implementing an internet marketing strategy? This article gives you the best tips to market your small business on the internet.
  • Unique Selling Positions - With all of the information out there vying for your customer's attention, a startup needs to find a way to uniquely stand out. Companies stand out in the mind of their customers by offering something unique and how you communicate your unique value is through your unique sell proposition ("USP")
  • The Art of Crafting an Effective Marketing Strategy - You have already decided on the product or service you will introduce to the market. You have also ascertained what your target market is. How do you go about penetrating this market and reaching the customers? It all has to do with your marketing strategy.
  • Product Lifecycles - Different promotional strategies are required for each of the four stages that a product's lifecycle entails. It is of essence to understand what each of these stages entails so as to get the promotional mix right. What are the promotional strategies to use in each of the said stages?
  • Selling to Passive People - Gives advice on dealing with passive customers. Emphasizes the importance of giving these customers space to think while asking questions in order to help guide the purchase
  • How to Measure the Effectiveness of Marketing through Metrics - Many small business owners run marketing campaigns and wonder why the conversions are low. Because they do not know how to measure the effectiveness of each campaign they run, they continue to make the same mistakes without considering implementing metrics.

  • B2B and its Relevance in Today's Market - Do you need to network with other business in order to gain success? Have you always wanted to but thought the cost were outside of your budget. To B2B or not to B2B, that is the question.
  • B2B Industry Segmentation - Recognising different industries needs will help you to sell more effectively. Most of us do the majority of our business in or two sectors. Know yours.
  • Smoothing Out Seasonality in Your Sales Cycle - Seasonal peaks affect many businesses. Knowing how to compensate when the highs are over and you hit a low period is the key to survival.
  • Five Customer Segmentation Strategies - Why the need to segment your customers? Because each group will have different needs and therefore different reasons for buying your services and products.
  • Using AIDA in All Your Marketing - AIDA exists because people only give your piece of marketing literature, advertisement or web page a few seconds before they pass on to look at something else.
  • Examples of Marketing Strategies - Looking for some example marketing strategies? Here are a few marketing strategies that often prove to be very effective.
  • Five Proactive Strategies for Success - Lay the groundwork for a successful new business with five proactive strategies for making your company visible and respected in your community.
  • How to Make Your Business Stand Out from Competitors - The only way in which your business will succeed is if you make it stand out from competitors. But how do you do this?
  • Product Positioning Strategies - The ability to come up with accurate product positioning strategies on the part of the entrepreneur is a crucial element in the small enterprise's quest for profits. Positioning refers to the effort invested in creating an image for a given product. This image becomes the product's assessment point in relation to competing products as well as other products offered by the same small enterprise.
  • Subcontracting Marketing Strategies - Subcontractors help larger companies finish projects on time and on budget. We'll tell you how to use subcontracting as an effective marketing strategy, and we'll describe what it takes to build relationships with firms that hire subcontractors.
  • Grassroots Marketing with Clothing - This article discusses how and why to use grassroots marketing. It discusses who to speak to and when to enlist their help.
  • Marketing Characteristics of Service Businesses - Service-oriented businesses are denoted by distinctive characteristics which in turn elicit the need for a different approach in as far as the marketing effort is concerned. What are these characteristics and how do they make service marketing different from product marketing?
  • Determining Promotional Appropriation - In as far as determining promotional appropriations is concerned there are two main difficulties faced by business owners. It is quite difficult to establish the total amount that should be spent on a promotional mix and secondly, the amount that will be allocated to each activity in the said mix. Equally difficult to gauge are the results achieved after funds have been spent on the promotional activity.
  • Product Promotion for Small Enterprise - We often hear talk about the importance of promotion in business as one of those fundamental aspects that must be undertaken if commercial success is to be achieved. What does the promotion activity comprise of and of what use is this activity in pushing the business agenda forward?
  • Organizing for Advertising - Regardless of the resources that a business chooses to use in the creation of its advertising campaigns, the skills required are basically identical. These are in terms of the creativity needed for effective copy writing, the illustrations and the overall layout of an ad, the selection of the appropriate medium/media to use, and the overall managerial skill needed to oversee the entire activity.
  • How to Emotionally Hook Customers - Consumers buy through emotions and not through logic. Marketing your business successfully is based on understanding the emotional triggers that make the customer reach out for wallets and put the cash on the table. Here are five such emotional triggers you can use.
  • Social Media and Marketing - Most small business owners think that social media usage is restricted to teenagers. Social media has immense, positive business fallouts. Social media should be a crucial part of your marketing strategy. Would you like to know if that decision is justified?
  • Why Social Media is Different - The tables for marketing have been turned around; things are changing rapidly for marketers. Consumers emerge yet again as the force that determines the success of any company selling products and services. Here's how social media allows that to happen:
  • Affiliate Marketing Programs - Affiliate marketing is one of the simplest yet more effective ways to increase a company's exposure, especially via the internet. How does it work exactly and what makes it so effective?
  • Scent Marketing - Discusses the positive effects of scent marketing and how it can be used to increase your business revenue.
  • Effectively Researching Your Competition - Highlights online and offline tactics to use when researching your business competition.
  • Internet Marketing - Differences to Traditional Marketing - The Internet v Traditional marketing debate has raged long and hard. But are there actually more similarities than differences and can the two be used effectively and co-exist in peace?
  • Increasing ROI Through Data Mining - Explore and exploit the powerful tool of data mining to increase your profits and customer base.
  • Is Comedy a Commodity? - Good humorous content can quickly go viral online. If you do it right you can use this to your business's advantage.
  • 9 Questions to Ask Yourself About Your Target Audience - Ever heard the old adage 'What you don't know won't hurt you.'? When it comes to business, that makes no sense at all. What you don't know can and will very likely hurt you and your company. Know your target audience like you know your way home.
  • Ignore Your Competition - Are you an entrepreneur who constantly worries about what your competitors are up to? If so, then you may be guilty of placing too much emphasis on what your competition is doing. So what's the best way to break this habit? Ignore the competition.
  • The 10 Commandments of an Effective Marketing Strategy - Sticking to a marketing strategy is the key to getting the best out of your promotions. Writing a good marketing strategy relies on business owners knowing what they wish to achieve, what they can afford and who they are reaching out to.
  • Strategic versus Tactical Marketing - Do you have a marketing plan for the remainder of 2010? Do you know the differences between strategic and tactical marketing? Learning the difference is imperative to your business.
  • Customer Acquisition Strategies - It used to be that you set up a website and could get millions of hits to your site. Those days are long gone with the flood of millions of websites, however online businesses continue to thrive, but the strategies and costs for acquiring customers has changed drastically.
  • e-Marketing Strategies - Well-defined e-marketing strategies create powerful connections between companies and buyers in the digital space.




Additional Resources for Entrepreneurs

Search Engine Marketing

Social Marketing Optimization

Business Forms

Business in the Jungle - Business in Fiction - Negotiating

Radio Ad Costs

Newspaper Advertising Rates

City-Specific Resources for Entrepreneurs

Small Business Insurance

Global Entrepreneurship

China & Entrepreneurs