People love to win prizes, particularly if they have to do nothing to enter to win.
There are many people who dedicate a large amount of time to entering sweepstakes and giveaways online which can be a great thing if you are a business owner. This allows you to take advantage of an excellent opportunity to host an internet sweepstakes to promote your business. One way to do this is by using a blog sweepstakes.
Establish a blog
To help promote your business, create a blog if you don't already have one. There are a lot of free sites on the internet where you can create a blog. Just do a Google search on "free blog" and choose one of the sites that pop up. A good one to use is blogspot.com.
Select A Prize
Select the prize you want to use for the sweepstakes. It's a good idea to choose an item that is related to your business in one way or the other. If you run an auto detailing business your prize could be a gift card for an auto parts supply store. This way you know you are targeting individuals that are already interested in car maintenance.
Post To Your Blog
After you have chosen your prize, it is now time to write a post to your blog explaining the sweepstakes. This post should include the rules and instructions on how to enter the sweepstakes. Make sure the entry process is something easy like leaving a comment on your blog as to why they should win the sweepstakes. People tend to shy away from complicated sweepstakes entry processes.
Promote Your Blog Sweepstakes
You can promote your blog sweepstakes in many ways, one of them being posting it to internet sites that are dedicated to free sweepstakes and giveaways. Online-sweepstakes.com and contestblogger.com are great places to do this. Posting to these sites will generate a huge amount of traffic to your blog website. You could also give an incentive to individuals who enter if they help promote the contest. A good idea is to have this incentive be in the form of extra contest entries. Participants could earn additional entries when they repost the blog sweepstakes to their social networking sites such as face book and twitter.
In order to promote your business, throughout the sweepstakes keep posting information to your blog that includes updates as well as information about other up and coming contests. This will help you to create a following of individuals who like to enter sweepstakes as well as help you build brand recognition. Always put a link to your business website somewhere in your posts. This allows readers to click on it and find out more the products your company has to offer. This is an excellent way to generate traffic and gain new customers.
Let your blog sweepstakes run for about two weeks. This will give enough time for promotion and giving people a chance to enter. It also allows ample time for promoting your business by way of blog links. At the end of the contest you could use the help of a website to help you randomly pick a winner. A good site for this is random.org. Once the winner is picked, post a blog with the name of the winner and thank to all of your contest participants. If this went well in terms of promoting your business then go ahead and repeat the process all over again to gain even more traffic and customers.