Many religious organizations are hesitant to apply marketing terminology to their activities.
In fact, some religious startups refuse to even consider critical tasks like marketing, advertising and branding.
A brand is a public representation of your organization's identity. And whether you like it or not, your religious organization will have a brand. But if you don't invest time and energy into crafting it, your brand or public image is likely to be misrepresentative of your mission and values.
The first step in branding a religious organization is to identify your core mission. A vague, generic mission isn't helpful – to be useful, you'll need your mission to be as specific as possible. Next, you'll need to consider how you will communicate your mission and the key messages that you want to represent your organization in the community.
Now it's time to develop a logo, a motto and other visual resources that reinforce your organization's identity and mission. Establishing a brand identity isn't easy, but over time your organization's brand will attract followers to your organization and give your startup a more powerful presence in your local community.