Like any other new enterprise, a startup religious organization needs to be thoughtfully marketed to prospective followers.
Leaders who take an "if-we-build-it-they-will-come" attitude toward their religious startups are often disappointed by the outcomes.
Here are some basic steps you will need to undertake in order to effectively market your religious organization:
- Create a marketing strategy. When it's done well, marketing is a strategic endeavor. A solid marketing strategy coordinates your organization's messaging and identifies the most valuable marketing channels.
- Fine-tune your messaging. The only thing worse than distributing no messaging is to deliver poor or incorrect messaging. Even though you're anxious to start marketing your new organization, it's important to spend time fine-tuning your messages and making them fit for public consumption.
- Take a multichannel approach. No matter how effective it is, a single marketing channel isn't enough because people access information in all kinds of different ways. The best marketing strategies use a combination of online and offline vehicles to deliver messaging.