May 30, 2020  
 
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Business Pocket Folders

All of the time and energy you have invested in your company's brochures and sell sheets has paid off -- they're beautiful. But now how are you going to get them in the hands of prospective customers? Business pocket folders are the answer. Here's everything you need to know.

Business pocket folders are a no-nonsense solution for organizing your company's brochures, sell sheets, and marketing literature.

But if your idea of a business pocket folder is limited to the kind of one-color, off-the-rack folders that are featured at the office supply store, you are behind the times.

Today's business pocket folders are customized works of art. If you can imagine it, there is someone out there who can create it. Standard and off-sized business pocket folders can be tailored to enhance your brand and organize your literature in a way that is both eye catching and aesthetically appealing.

The Choices

The standard size for pocket folders is 9x12 just right for holding documents that are 8x11 and smaller. Inside, you will typically find two wide pockets, but you can also opt for one pocket folders, with or without a slit for a business card.

The most customizable part of your pocket folder is its appearance. Printed on 14# cover stock with either a gloss or matte coating, your choice of photos, graphics, and imaging will make your pocket folder really stand out. Professionals can also incorporate a few extras into your folder's design. For example, we've seen a folder for a pool supply company that featured water graphics and pockets that were cut in a rolling pattern that resembled waves.

Uses

The design of your pocket folder will be influenced by how you decide to use it. The sky's the limit, but most small business owners utilize pocket folders in one or more of the following ways:

  • Image Building. A really attractive pocket folder can make a big impression on prospective clients. You might run your business out of your garage, but if your pocket folder and marketing materials sizzle, you'll fool most people into thinking you are a much bigger operation.
  • Event Promotion. Events are where pocket folders really earn their keep. From tradeshows to open houses, pocket folders make it easy to manage multiple documents and file your information after the event is over.
  • Marketing Products and Services. Whether you are launching a new line of products or just updating an old one, pocket folders gather all of your information in a single place and emphasize key selling points to prospective customers.

Related Articles

Want to learn more about this topic? If so, you will enjoy these articles:

How to Utilize Fliers for a Local Service Business
Effective Brochures
Bad Brochures
Paper Choices for Collateral Materials
Produce Marketing Materials On Your Own
4 Stupid Mistakes with Brochures


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