You might think that Cision is the only game in town for media relations software and databases, but Dow Jones has a nice media relations database offering that should not be overlooked.
Using the Dow Jones Media Relations Manager, you can pinpoint influential writers and keep your executives singing the right tune.
One of the nicest features of this media relations software is that the Dow Jones Media Relations Manager links the contact data of journalists and bloggers with their articles, posts and tweets – providing an at-a-glance view of the topics they’re covering now and who they’re writing for. Needless to say, this allows PR specialists to more accurately target journalists and have better results.
If you need your media relations solution to allow you to quickly and easily create high-quality interview briefing documents, this is an excellent system. This means executives and corporate spokespersons will be more prepared for interviews, again resulting in better PR results.
It's tough to do this media relations database justice in a short write-up like this. It's very easy to manage your PR contacts, lists and activities. Creating media lists is also trivial. You can filter by outlet, region, or topic, or free text. There are many more excellent features that you'd expect in a top-tier media database and media relations solution.