Advertising on television is an excellent way to expose your business to millions of viewers.
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This medium for promoting your business although an effective one, can become very costly and take a huge chunk out of your business marketing budget. One way to get around the hurdle of expensive television airtime is getting free tv advertising. Here are some tips on how you can get around the high costs of advertising and promote your business with this medium at no cost at all.
Donate Products or Services
Make use of a Public Broadcasting channel auction and donate your products or services in or order to get free tv advertising. The Public Broadcasting channel always makes mention of its donators on the air and often times will give the business location and a brief explanation. This is excellent free publicity and promotion for your business.
Sponsor An Event
Being the sponsor for a televised event, charity or fundraiser is another excellent way to get free tv advertising. Your business name and products will be mentioned numerous times throughout the broadcast as the sponsor. If it happens to be a sporting event make sure athletes wear something that has your business name on it. It would be wise to ask them to mention your company when being interviewed as well.
Be A Guest Speaker
Television talk shows need guest speakers all the time. Offer to be a guest or expert speaker on a show that has a topic related to your business. This will put you in front of numerous potential customers as well as label you and your business as an expert in your industry. In addition, guests are usually mentioned in the credits at the end of the show.
Approach Local News
Often times local news stations need "filler" stories that are newsworthy in order to take up broadcasting time. Approach your local news stations and let them know who you are, what you do and inform them of the benefits of your product or service. If they feel it is worth airing they will highlight your business as a local interest news story.
Getting free tv advertising can be easier than you may think. By donating to public broadcasting auctions and fundraisers or sponsoring televised events you can tap in to some free tv airtime for your business. In addition, don't forget to approach your local tv news stations with your business to see if it can be featured as a local interest story. Using these methods will expose your business to millions of tv viewers for no cost at all and help to boost your business profits and overall name recognition.