Funded Tech Companies
TRA
Wondering who bought TRA? TRA was acquired by TiVo.
Company Overview
Company Name
TRA
Company Status
Acquired or Merged
Industry
Digital Media & VR & AR
Funding Rounds
Total Funding
Contact Information
Mailing Address
52 Vanderbilt Avenue 17th Floor
New York, NY 10017
USA
New York, NY 10017
USA
Phone
Website
Email Address
Company Background Information
Overview
Advertisers demand more accountability and measurement of their media spend. Industries such as television are seeing an erosion of advertising dollars while Internet advertising is growing fast, in large part because of the perception of accountability.
Profile
Social Media
Company News
Facebook
YouTube
Last Transaction
7/18/2012
Financing History
Date
Type
Amount
Management Team
Title
Name
Email & Social
Chief Executive Officer
Mark Lieberman
Chief Technical Officer
Brian Canning
President
Bob Meyers
VP - Engineering
Zvia Faro
VP - Finance
Lucas Tanner
VP - Marketing
Terese Herbig
VP - Operations
Kemal Bokhari
VP - Sales
Pierre Bouvard
VP - Sales
Fariba Zamaniyan
Company Investors
- Arbitron
- Intel Capital
- WPP Ventures
- Arbitron (Mark Lieberman)
- WPP Ventures (Sheila Spence)
- Kodiak Venture Partners (Chip Meakem)
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