Tech Company Financing Transactions

TRA Funding Round

On 5/7/2009, TRA raised $13.5 million in Series B funding from Arbitron, Kodiak Venture Partners and WPP Ventures.

Transaction Overview

Company Name
Announced On
5/7/2009
Transaction Type
Venture Equity
Amount
$13,500,000
Round
Series B
Investors

Arbitron (Lead Investor) (Mark Lieberman)

Kodiak Venture Partners (Chip Meakem)

WPP Ventures (Sheila Spence)

Proceeds Purpose
TRA plans to use the funds to grow its sales team and continue investing in TRA's online reporting engine, Media TRAnalytics�, which draws from the largest, anonymous television database of 1.5 million households and the largest anonymous single source database of 370,000 households nationwide

Company Information

Company Status
Acquired or Merged
Industry
Digital Media & VR & AR
Mailing Address
52 Vanderbilt Avenue 17th Floor
New York, NY 10017
USA
Email Address
Overview
Advertisers demand more accountability and measurement of their media spend. Industries such as television are seeing an erosion of advertising dollars while Internet advertising is growing fast, in large part because of the perception of accountability.
Profile
TRA LinkedIn Company Profile
Social Media
TRA Company Twitter Account
Company News
TRA News
Facebook
TRA on Facebook
YouTube
TRA on YouTube

Management Team

Title
Name
Email & Social
Chief Executive Officer
Mark Lieberman
  Mark Lieberman LinkedIn Profile  Mark Lieberman Twitter Account  Mark Lieberman News  Mark Lieberman on Facebook
Chief Technical Officer
Brian Canning
  Brian Canning LinkedIn Profile  Brian Canning Twitter Account  Brian Canning News  Brian Canning on Facebook
President
Bob Meyers
  Bob Meyers LinkedIn Profile  Bob Meyers Twitter Account  Bob Meyers News  Bob Meyers on Facebook
VP - Engineering
Zvia Faro
  Zvia Faro LinkedIn Profile  Zvia Faro Twitter Account  Zvia Faro News  Zvia Faro on Facebook
VP - Finance
Lucas Tanner
  Lucas Tanner LinkedIn Profile  Lucas Tanner Twitter Account  Lucas Tanner News  Lucas Tanner on Facebook
VP - Marketing
Terese Herbig
  Terese Herbig LinkedIn Profile  Terese Herbig Twitter Account  Terese Herbig News  Terese Herbig on Facebook
VP - Operations
Kemal Bokhari
  Kemal Bokhari LinkedIn Profile  Kemal Bokhari Twitter Account  Kemal Bokhari News  Kemal Bokhari on Facebook
VP - Sales
Pierre Bouvard
  Pierre Bouvard LinkedIn Profile  Pierre Bouvard Twitter Account  Pierre Bouvard News  Pierre Bouvard on Facebook
VP - Sales
Fariba Zamaniyan
  Fariba Zamaniyan LinkedIn Profile  Fariba Zamaniyan Twitter Account  Fariba Zamaniyan News  Fariba Zamaniyan on Facebook


 

 

Browse more venture capital transactions:

Prev: 5/7/2009: Covarity venture capital transaction
Next: 5/7/2009: Sadra Medical venture capital transaction

 

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