May 28, 2020  
 
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Good Website Advice for Small Business Owners

Written by Trynka Shineman for Gaebler Ventures

Having a small business website is a no-brainer but how do you use a website to grow a business? Trynka Shineman of VistaPrint offers some good small business website advice.

As a small business -- even a business with 2-3 people - if you don't have a web presence you're missing out on a dramatic opportunity to attract business in an ever increasing e-commerce world.
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What used to be a luxury is now a necessity for anyone starting up their own venture.

The good news is that there are a multitude of options available to any entrepreneur needing to get a site up and running.

You no longer need a Master's Degree in HTML to get your site off the ground. What you will need are a few guiding principles that every business should have as elements to make their Web page successful.

Do I Need a Website?

To begin with, why do you need a Web site?

There are a number of reasons. First, in today's multi-channel environment a Web site is a critical element in your marketing mix that can help potential customers see you as credible and professional, especially if you keep a consistent brand message.

Second, it lets your customers find out more information about your company background, products and services as well as customer testimonials if you include them which can help to facilitate the selling process.

Finally, Web sites are needed as a foundation for any online marketing effort and with the increasing use of Google and other search engines even small local businesses can effectively market their business online if they have a Web site. And new technology developments have made developing and hosting Web sites easy and inexpensive so there is really no reason not to have one!

So where to begin? The key is to make your site effective and manageable. With a few simple small business website best practices, you'll soon be increasing your business by leaps and bounds.

The key is knowing how to design an effective small business website and how to drive traffic to a small business website.

Learn those two skills and you'll be on your way to having a phenomenal small business website success story.

Trynka Shineman is chief marketing officer of VistaPrint, the small business marketing company. VistaPrint (www.vistaprint.com) is a leading online supplier of high-quality graphic design services and customized printed products to small businesses and consumers.


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