Small Business Customer Service Advice

How to Best Serve Your Customers-Ten Top Tips Part 2

Written by Jay Shapiro for Gaebler Ventures

This is part two of a two part article. Successful business owners understand that everything relies on good customer relations. Herewith, the top ten tips to help you provide for your customers needs and keep them loyal to you.

We continue our discussion of our ten top tips for great customer service. Having covered four top tips, let's get to the remaining six.

#5 Be Understanding

In order to really cement a new and prosperous association with a customer, you need to show that you completely understand their needs.

Be on the look out for any indicators that reveal what your customers want and be sure to respond to them as soon as you can. Avoid using in house talk or industry jargon - you are speaking with a person, so you need to be one yourself. Getting too technical can alienate your clients. They don't need to know how it works; they just need to know that it does. There's a well known saying that describes this. It goes like something this: If you sell drills, don't try to sell drills. Your customer doesn't want a drill, he wants a hole.

Be sure: Ask your customer, "Do you think I completely understand your needs or is there anything else I can do for you?"

#6 Train Your Representatives

Image conscious? You should be. Every customer touchpoint impacts perceptions of service, so be certain you are well represented

If you need to use contractors, freelance agents or staff from a temping agency to run your business, bear in mind that your clients will view them as representative of your company.

Anyone associated with your business can add to or detract from your corporate image. By using clear policies and procedures in house you will ensure that outsiders can quickly learn the ropes.

#7 Don't Take On Too Much

Recommend other businesses if you can't deliver.

If what you have to offer doesn't quite fit a client's needs, be confident about recommending a company that can satisfy them. This can work on a quid pro quo basis. It is always better to make sure the client gets what he or she requires, even if that means you don't make a sale. Your reputation as a caring customer oriented firm will be enhanced if you display this kind of professional generosity.

#8 Emulate Greatness

Keep your eye on the way the big guys do it.

Stay well informed about the ways the larger corporations deal with customer service, as many lead in this area. But don't be fooled into thinking that just because they are bigger than you that they are automatically getting it right. Often the larger businesses become so large that they outsource customer service work and therefore lose that important personal touch. How often have you heard consumer complaints about well known successful companies' customer services departments being shoddily handled? Make it your aim to learn from their mistakes instead of making your own.

#9 Get Feedback and Follow Up

Customer service is an ongoing concern which certainly doesn't cease to be simply because a deal has been closed. In most industries business owners want to generate repeat sales and long term customer loyalty. Make courtesy contact with your existing clients to establish that they are still satisfied with what you provided for them. If you promise follow up visits or product update information, make sure you live up to your promises. Listen to what your clients have to say about your products and service and make changes if and when necessary. The internet gives you the opportunity to invite customers to leave feedback about your company. This can really give you an insight into how you fare in their eyes.

Be Thankful and Show Gratitude

Always express your thanks to your customers.

Make sure all your representatives remember the two little words that are the most important pair in business: Thank You.

Include a message of thanks on your invoices, on your website, as the sign off of your business email. Say thank you wherever it's possible to do so. It's vital to show your customers you appreciate their business.

You Got This!

Service is an attitude, more than anything else. Improve your service levels incrementally, and your business will thrive. Keep these tips top of mind and you'll be well on your way to creating an organization that treats its customers well, and the ROI on the effort may well surprise you.

Jay Shapiro is a freelance writer based in the UK. Jay has a particular interest in the emotive aspects of the entrepreneur's character. "Alongside the nuts and bolts of business, the character of the person is often the ingredient responsible for success."

Share this article

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities


Business Glossary


Conversation Board

We greatly appreciate any advice you can provide on this topic. Please contribute your insights on this topic so others can benefit.

Leave a Reply

Questions, Comments, Tips, and Advice

Email will not be posted or shared
Code Image - Please contact webmaster if you have problems seeing this image code

Problem Viewing Image? Load New Code