Search Engine Marketing

How to Build a List with a Squeeze Page

Written by Charles Mburugu for Gaebler Ventures

Most internet marketing experts agree that you don't really have a business if you don't have a list. Building lucrative list is an important element of your internet marketing success. Your customer list is the most important asset in your business. In online marketing, the customer list is the key to business success. How can you build a lucrative customer list using a squeeze page?

Once you know how to draw traffic to your website, you should capture your visitor's email address and name so as to build your own list of customers.

Failure to do this will cause your business to fail. Many people spend a lot of money drawing visitors to their site where they promote a product hoping to make a sale, but fail to capture the visitors' names and email addresses. You should focus on building your list rather than making sales initially. It is likely that only 1 out of 100 people will buy a product after visiting your website. You should capture the remaining 99 people's names and email addresses so as to promote your products to them in future.

There are several methods you can use to capture visitors' information to compile a lucrative list. The major methods are the squeeze page, the opt-in form and the pop-up. The best technique of these three to build a list is a squeeze page.

A squeeze page refers to a web page which has only one purpose; to capture the visitor's information. Unlike the opt-in form or pop-up, the squeeze page does not allow visitors to access your site unless they submit their email address, name, and/or other details. Therefore, the squeeze page has to 'sell' your website's benefits to the visitor. A good squeeze page should have a strong headline to get the reader's attention, some bulleted points outlining your website's benefits, and a call to action.

The shorter the squeeze pages, the better. Don't make your visitors scroll down the page before opting in. It is advisable to place your photo on the page, make your bullet points bold, and place a box around the 'call to action', which is also your opt-in form. Let the visitors know exactly what they need to do.

You should provide adequate information to encourage your visitors to submit their names and email addresses. Use good sales techniques and copywriting to 'squeeze' your visitors into being part of your list. To make sure people opt-in, you sometimes have to bribe them. Bribe your visitor with some kind of free gift. A mini-course, a short report, a newsletter subscription, or a video or audio file is usually adequate to get your visitors to join the list. In the call to action, make sure your visitors know that they will receive the free gift instantly after clicking 'submit' on your form.

Charles Mburugu writes for us from his home in Nairobi. He has a graduate degree in Business Management from Kenya Institute of Management. He is interested in writing about branding, CSR and intellectual property.

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