August 10, 2020  
  Search Engine Marketing is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Search engine marketing is both an art and a science. We offer advice on how to get the best results from your search engine marketing investment.

Search Engine Marketing

  • Getting a Yahoo Local Listing - Interested in getting a Yahoo Local search listing for a small business? Here's how it's done.
  • Internet Yellow Pages Costs - Trying to find Internet Yellow Pages listing costs? So were we, and we couldn't find much so we wrote this article.
  • Landing Page Optimization - Landing page optimization is the key to generating the best search engine marketing results. We offer a ton of landing page tips that show you how to optimize landing pages to maximize revenues.
  • Digital Marketing: How to Squeeze All You Can From It - Digital marketing is the new way to market your business. Have you ever wondered how that came to be? Do you want to make the most of your digital marketing or online marketing efforts? Read on to know more
  • Use Pay per Click Advertising to Build a Solid Email List - Learn how to grow a receptive list by using pay per click advertising. Even though pay per click advertising may seem outdated, it is not. In fact, it is one of the quickest and most effective ways to build an email list.
  • New Microsoft Keyword Research Tool - The Microsoft AdCenter keyword research tool, rebranded as Microsoft Advertising Intelligence, is available as a free add-in for Excel.

  • Power, Profits and Control - Pay Per Click advertising, done right, can get bull's-eye results. It's also a useful gauge for business wishing to learn more about their online target audience's behaviors.
  • How the Web Has Aided Entrepreneurs - If you're an entrepreneur and you're still thinking 'old school' and haven't gotten around to using the web for promotion, you're missing out. It's time to get with it.
  • How to Build a List with a Squeeze Page - Most internet marketing experts agree that you don't really have a business if you don't have a list. Building lucrative list is an important element of your internet marketing success. Your customer list is the most important asset in your business. In online marketing, the customer list is the key to business success. How can you build a lucrative customer list using a squeeze page?
  • YouTube Adsense - YouTube, Adsense? They've combined together to create an incredibly powerful new marketing medium that may solve all the world's problems. OK, that's a bit much, but YouTube Adsense is pretty darn cool.
  • Pay-Per-Click Advertising/Marketing - Over the past decade, the Internet has grown tremendously. How the Internet is utilized has evolved rapidly as more and more businesses depend on it to conduct their everyday business. Selling products and services have now turned to the Internet as another method of trying to reach their potential customers and clients.
  • The Advent of Targeted Online Advertising - Recently targeted advertising has begun to take real form on the internet. As a small business, targeted ads can directly access your segment and get great return for your advertising dollar.
  • Advertising On Search Engines - Are you advertising on search engines? If not, you may be missing out on a great marketing tool. Christopher Kenney of VistaPrint discusses how to make the most of paid search.




Additional Resources for Entrepreneurs

Search Engine Marketing

Social Marketing Optimization

Business Forms

Business in the Jungle - Business in Fiction - Negotiating

Radio Ad Costs

Newspaper Advertising Rates

City-Specific Resources for Entrepreneurs

Small Business Insurance

Global Entrepreneurship

China & Entrepreneurs