Advice for Religious Entrepreneurs
How to Market a Religious Startup Online
Marketing a religious startup online is a smart move. We discuss what you need to know about online marketing if you are starting a new church, mosque, temple or synagogue.
Online venues are some of the best places to market religious startups.
Why market a religious organization using the Web?
Because people have become increasingly reliant on the Internet for information and online marketing channels are usually much less expensive than traditional marketing devices.
A first-class website is the launching point for an online marketing strategy. Unless your organization has a quality website, the information you will be able to communicate about your mission and programs will be limited, at best.
Once your website is up and running, the next step is to create high quality content on an ongoing basis. Search engines favor sites that feature a steady stream of great content created around specific keywords and phrases. This content can be posted on your website (e.g. a blog) as well as other targeted locations across the Internet.
Finally, it's important for your religious startup to quickly create a social media presence. Religious followers are notoriously avid networkers and social media sites like Facebook and Twitter can dramatically improve your organization's visibility online and in your community.
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