More and more people are using Twitter as a tool to help market their business, but the results are mixed.
Some say it is virtually useless while others swear by its ability to bring visitors to their websites and offers. Perhaps the greatest variable that separates these two groups is how the accounts themselves are maintained. A properly maintained and optimized account can help to gain exposure for your business and even develop prospects and customers. The key is to understand exactly what to do with your account to take advantage of this potential activity.
Tweak your Bio
Your Twitter bio is the little section of your account where you tell others about you and what it is that you do. You only have 160 characters here, so you must be wise in using your words. Make sure to include keywords that others may use to search for topics related to your business. For instance, if you handle real estate, use keywords like real estate, realtor, buying a home, etc. Make sure to include a link to your website and spell out EXACTLY how you can help others. Bio's that are general or try to be too creative don't do much of anything except delight the person who created them.
Make your background professional, not just pretty
When people hit your Twitter account, what do they see? If it is just the generic background that Twitter provides, this does little to tell others about you and your business. If it is an image filled tapestry of everything in the world that you have ever liked, people will become overwhelmed. Aim for a professional background that includes your picture, logo if you have one, and some bullet points as to how you can truly serve the needs of others. Maybe include an interesting fact or two that will make others remember who you are. Certainly you want something attractive, but aiming for professional as well is crucial if you want to develop the respect of others on Twitter
Tweet content is crucial
There is a fine line between tweeting and outright selling. Sure you want to promote your business but if every tweet is designed to try to get others to buy from you, chances are your efforts will fall flat. Work to create a nice balance of personal, thought provoking tweets and those that tell others about specials or deals you are offering. The goal is to develop a presence on Twitter and when you do, others will pay attention to your tweets.
It is once they are paying attention that your work will really begin to pay off. Now, even when you ARE posting personal tweets, including keywords that others may be searching for can help increase the amount of followers you have. Tweeting about a popular movie for instance will allow you to show up in the search results of others who are searching for tweets about that movie. When your profile comes up, they may decide to follow you. The more broad based keywords you include, the more followers you can attract.
Twitter is, like many other marketing initiatives, simply a means to an end. It CAN help you gain traffic to your site and prospects, but it takes some work. Following the tips above can help you increase your chances for success using this innovative web based tool, Twitter.