Small Business Websites

How to Repurpose Web Content

Written by Charles Mburugu for Gaebler Ventures

The idea of content repurposing is still a relatively unfamiliar to many people. Content repurposing simply means taking your existing information or content and reusing it for a different purpose or in a different format. For instance, you could take forum posts and convert them into blog posts or articles. What are the different ways in which you can repurpose your web content?

With a bit of tweaking, any existing content can be made 'original' again.

With the right help, the content can be easily adapted to meet your readers' needs. This enables you to reach a bigger audience, while effectively saving resources and time. The following are some of the ways you can repurpose existing web content to provide something original and new for your readers.

Blog posts

Usually, blog posts are more personal than other forms of content. However, they can be easily repurposed into formal reports and articles. Take a blog post series on generating web traffic, for instance. You can alter the content by including statistics and other data, combined with examples of how to generate web traffic. This will lead to a report, instead of mere blog posts. The opposite could also work. You could dissect a report so as to create a number of blog posts. This is a fantastic way of maximizing content, ensuring the value is accessible and available to all web visitors and readers.

Private Label Rights (PLR)

The use of PLR content can be a great way to expand your content strategy. For maximizing your content inexpensively, PLR is a better and decent choice than reprints. With PLR, you can alter the content as much as you wish and you are not required to give a link or credit to the original author. PLR content can be repurposed in various ways. You could group a number of how-to articles into an e-course, or create a report by collecting relevant articles and merging them. PLR content can also be divided into auto responders or blog posts. Using PLR e-books and reports, you can create numerous blog posts and articles.


You might have an online course which you use as a bonus, lead generator or giveaway. You might even have it in your product catalogue as one of the items you sell. Each online course can be broken down into auto responders. For instance, your e-course could have a total of 8 lessons. You can take two of the most helpful lessons and dividing them into a few paragraphs, thus creating an auto responder series. If you are selling the e-course, this auto responder could be a great way to entice your readers to buy. The auto responder may also be used for promoting other services or products you have to offer.

Charles Mburugu writes for us from his home in Nairobi. He has a graduate degree in Business Management from Kenya Institute of Management. He is interested in writing about branding, CSR and intellectual property.

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