Building a media database for publicity reasons is necessary for any size business, but a subscription to Vocus or Cision can run into the thousands of dollars.
With that said, there are many other ways to build a solid media database free with using the simple tools and resources available on the internet.
I know Twitter seems a bit confusing unlike Facebook, but it is one of the most important and vital Internet marketing tools for any business owner because many media professionals get his/her news from other twitter users.
The free social networking site that has over 18 million users and it enables people to connect all over the world, 140 characters at a time. It is the gateway to promoting your name and brand on a global scale.
Tweeting and pitching your products/services directly to your followers is a no-no, unless you want to annoy them. Twitter is not a direct sales tool. Twitter is used to establish credibility and develop trust with your followers, including the media. Tweeting about newsworthy information, interesting facts and entertaining quotes is what is going to help you establish a positive and credible reputation.
Building a media database manually - You can start finding the appropriate media contacts by conducting a relevant keyword or person name search with the "search" box. Once you find the right contact, follow, and send them a direct message introducing your company or brand. Send a quick note inviting them to connect on other social networking sites such as Facebook or LinkedIn.
Building a media database quickly and efficiently - The website www.mediaontwitter.comis the first shareable website that lists all the media contacts on Twitter including bloggers, editors, journalists, and other media professionals. Over 2000 media contacts are featured on the site. Media contacts at publications and websites such as the Associated Press, Business Week, and CBS Radio are available. This website is one of the best resources to business owners, and it is free.
If you find an interesting tweet, you can re-tweet or "repost" it. If you have written and published an article, you can post a link to it with your contact information. This is a sure way to build a brand. It is also a good way to get clients.
Twitter also has lists that enable users to follow strings of breaking news feeds, news outlets, and niche websites. You can control who you want to be on each list.