Starting Online Businesses

Internet Business Startup Tips

Written by Charles Mburugu for Gaebler Ventures

Don't allow your online business aspirations and dreams die just because you are not sure where to start, have memories of a bad experience or are afraid of failing. There are start-up secrets and tips to the success of your online business that when fully exploited, can maximize your business longevity and productivity.

It is a fact that there are numerous internet business opportunities out there.

Internet Business Startup Tips

However, many aspiring online entrepreneurs have not been able to fully tap into these opportunities.

These internet business start-up tips will give you the knowledge, guidelines and confidence to establish a strong foundation on which to build a sustainable and solid online enterprise.

The 'perfect' business idea

Many new online entrepreneurs have already thought of their business idea but have not been able to make it a reality. If you are debating over a few ideas or have not even come up with a decent idea, it is would be wise to start with a subject that you have love for or are very knowledgeable about. Afterwards, you can consider other ideas which are not very familiar. The idea must be financially viable if you are going to make money out if it.

Target market

Having a brilliant idea is one thing, finding a market for the service or product is another. If there is a limited market for your service or product, it will be very difficult to make a profit. You should carry out market research in the initial stages of the business. Otherwise you might waste your money and time struggling with a business that has no chance of success.

Naming your business

Finding an appropriately catchy, memorable and descriptive name is not easy, and a bad name can consign your business to anonymity and failure. You will need to spend time researching on an appropriate name which can be used both as a domain name as well as a registered company name. Getting the best name available could enhance the marketability of your business in the future.

A Business Plan

It is not enough to have the plan worked out in your head. You need to transfer it to paper, since failing to plan is like planning to fail. Writing your plan on paper not only stimulated your thought process, but also is a reference to evaluate your business performance. The plan can be used as a template for developing your strategy, plan and vision, but remember to include a financial element to it so that it is based on profitability and can be used to evaluate performance in the future.


Don't allow your business to suffer because of under funding. Usually, growth puts pressure on a business' cash flow and sometimes can cause the collapse of a good business. Therefore, make sure that your business has enough funding not just for growth but also for investment in vital technology that may be needed to stay ahead of your competitors. A cash flow budget is therefore very essential.

Charles Mburugu writes for us from his home in Nairobi. He has a graduate degree in Business Management from Kenya Institute of Management. He is interested in writing about branding, CSR and intellectual property.

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