Internet Recruiting

Online Recruitment

Written by Stefan Martinovic for Gaebler Ventures

Internet recruiting has revolutionized the HR world and made it easier for small businesses to find talented employees.

Bringing in quality talent is essential to the success of any enterprise, especially in small business.

Internet Recruiting

The problem that many small businesses run into is the struggle to recruit high-quality individuals dedicated to success that can help a company thrive.

With the flourishing of the internet, online recruitment has become wildly popular among companies of all sizes.

Larger businesses certainly hold an edge in many avenues of recruitment, including on-campus events and word-of mouth referral. The sheer size of many companies attracts quality individuals who desire a sense of stability and security.

However, with the advent of human resources sites such as Monster and Careerbuilder, electronic recruitment levels the playing field in many aspects, giving many smaller institutions the ability to market their company and available positions to a wide range of eligible candidates.

Online headhunting sites provide to job-seekers a free venue in which they can post their resume in the hopes of finding a position that suits their needs. Due to the lack of out-of-pocket expense and ease of use, those seeking employment have become increasingly attracted to online employment resources as a way to find the right job.

As popularity with top candidates surges, a great number of employers are also turning to the internet as a way to fill vacancies with people that will fulfill the needs of their organization. In exchange for acting as an intermediary, companies looking to utilize these sites are required to pay a fee in order to post open job listings as well as for the ability to communicate with candidates.

The online recruiting fees required by subscribed businesses vary widely with the choice of services offered, but small business owners will be relieved to know that they can tap into this incredible resource at a relatively nominal cost.

More and more companies are beginning to recruit exclusively online due to the ever-improving convenience and efficiency of the different resources available. In addition to the largest nationwide recruitment databases, many employers are also utilizing the internet to recruit by posting electronic advertisements on local news sites as well as accepting resumes through their company's website.

If a small business has a website already set up and is effectively marketing itself, establishing an employment section of the company's site could provide a nearly-cost free alternative to other recruitment methods such as newspaper classifieds, which are rapidly becoming obsolete.

If a small business has yet to set up a home on the web, the ease with which quality candidates can be found on some of the more mainstream online recruitment avenues makes them a very viable option. This also allows the business to reach a broader and many times higher-caliber of potential employee.

While a startup business owner might not have access to career fairs at many top schools, the online recruitment channels would provide access to top students, who are more frequently posting their resumes online in addition to other methods of searching for the best positions.

Finding the right person for the job is always the objective, and by publicizing positions by using online resources, it is possible for small business owners to attract those individuals who are more drawn to small business and entrepreneurial opportunities than impersonal corporate settings.

Stefan Martinovic has an extensive body of work across the financial services, manufacturing, and retail industries. He is currently pursuing an MBA in Management and Entrepreneurship at The College of William & Mary.

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