Marketing Strategy

Is Comedy a Commodity?

Written by Jay Shapiro for Gaebler Ventures

Good humorous content can quickly go viral online. If you do it right you can use this to your business's advantage.

Funny stuff sells and can be a powerful tool especially in the online market. The use of humor adds a human touch to business; it's a great ice breaker that helps you to connect with your potential customers, provided they share the same sense of it as you!


Get Noticed in a Crowd - Everybody Point and Stare!

By using humor you have the chance to be the square peg amongst round ones. The class clown if you like. A funny observation or tagline helps you get seen and get remembered. If you can outwit the competition you'll be laughing as well your clients.

Go viral - Comedy is Contagious -

They say laughter is infectious. So start sneezing your wit germs all over the internet. Did you know that funny content is the kind most likely to go viral online? By cashing in on that you'll be able to spread the word about your business.

Old Mother Google Likes Funny -

Most business owners these days appreciate the need to make old Mother Google love them. Funny stuff is popular and Google favors her most popular children and makes sure they get the attention they deserve in search pages results.

Social Media, Buzz , Viral and Attraction Marketing -

You can build popularity in the social networking arena by using humor. Don't just recycle old jokes, else you'll come across like the old boring guy at the bar who's always saying, "have you heard the one about the…" Not good. Be original and if possible use humor that pertains to the online environment.

For instance: "Have you heard about the new social networking site for malevolent supernatural beings? On it you can add others as fiends!"

Be Part of the Bland Amnesty -

Boycott the boring. Imbue your business with some real personality. People enjoy dealing with businesses that show a bit of character. Mirth is magnetic.

Was it Good For Them? -

A pleasurable user experience keeps customers coming back to you. People like to be entertained and when they are they feel more relaxed. In this state they are far more likely to spend money.

Ooh, Sticky! But in a Good Way -

Where humor is present people stick around for longer and are more likely to come back.

Choose Suitable Funny Content -

It probably doesn't need spelling out but there are some industries that really can't use humor as a marketing tool. If you're in the funeral business for example, then you won't make any friends or keep your customers if you look at the funny side of death.

No matter what your business it's a must to look at your target audience and try to tap into what sort of humor would resonate with them. Speak their language. In most cases keeping it clean is advised. Funny doesn't have to mean filthy or blasphemous, in fact the cleverest kind of humorists avoid sex and swearing, considering them lazy ways to get laughs.

Raise a smile, and you'll raise your profits.

Jay Shapiro is a freelance writer based in the UK. Jay has a particular interest in the emotive aspects of the entrepreneur's character. "Alongside the nuts and bolts of business, the character of the person is often the ingredient responsible for success."

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