August 5, 2020  

Market Strategies is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

The best business strategies are often those that target markets precisely and effectively. Learn about how market strategies should impact your overall business strategy.

Market Strategies

  • Should You Worry About Early Imitators - Emerging companies often have to deal with larger competitors who take notice of their new venture and imitate their activities as a way to squash any potential threat they may pose. However, if you have the right business strategy, imitation can be flattering, not threatening.
  • Creating Strategic Alliances - These days, going it alone as a small business owner is a recipe for a small business disaster. Smart entrepreneurs know that strategic partnerships are the foundation for small business success.
  • Performing an External Analysis - Performing an external analysis is important to the long term competitiveness of your firm. Being cognizant of your environment is advisable for an individual as well as a company. This article discusses the steps necessary to perform a quality external audit.
  • Competing Against Big Companies - Remember David and Goliath? David took on a giant and beat him. You can do the same thing in business, and join a long list of David and Goliath business stories where a small company takes on a big company and emerges victorious.
  • Value Proposition and Sony's AIBO - A value proposition is a marketing statement that explains to a consumer the reasons that he or she should purchase a product or service. This often helps galvanize the strategic marketing plan for products of many companies. Such is the case with Sony's AIBO.
  • Political Climate and Strategic Position - Whether you are looking to assess the attractiveness of a new country or considering a strategic evaluation of your current activities, the political climate shall have a significant bearing on your business and therefore, should be appropriately analyzed before reaching any conclusions.

  • Maintaining Market Leadership - How do market leaders like Wal-Mart and Dell maintain their dominance? They focus on implementing a single strategy more effectively than their competitors, and as market leaders, meet and exceed consumers' expectations. Understanding how they accomplish this gives rival firms a chance to decrease their market shares and dominance.
  • Partnering with External Stakeholders - Because organizations face increasingly complex and competitive markets, the relations with their external stakeholders become vital. This is part one of a two part series of articles addressing each of the most common stakeholders and how to maximize their satisfaction with the company.
  • How to Officially License Your Business - Licensing your business is a great way to give your business the boost it needs. But when is the right time to secure a license and how do you do it?




Additional Resources for Entrepreneurs

Search Engine Marketing

Social Marketing Optimization

Business Forms

Business in the Jungle - Business in Fiction - Negotiating

Radio Ad Costs

Newspaper Advertising Rates

City-Specific Resources for Entrepreneurs

Small Business Insurance

Global Entrepreneurship

China & Entrepreneurs