How To Evaluate the Success Of A Marketing Mix
Marketing mix? At the end of the day, there's only one criterion for determining its effectiveness: Whether or not it advances your company goals. But along the way, there are signposts to guide your efforts. Here's how to evaluate the success of your marketing mix.
When to Define the Marketing Mix
You've got a lot of work to do before you finalize your marketing mix. Market research, marketing strategy, target markets -- it all makes a difference in the success of your marketing efforts. Here's how you'll know when your legwork is done and your marketing mix is ready for the street.
Price Setting and Pricing as Part of the Marketing 4Ps
Of all the marketing decisions that a firm has to make, settling on the most appropriate price is perhaps one of the hardest. At all times the firm should endeavor to adopt a pricing strategy that will give the consumer confidence to buy a product/service, and one which will take on the competition effectively while still realizing the set profitability objectives.
Marketing Mix Mistakes to Avoid
A marketing mix involves decisions on product, price & promotion (advertising) and place (distribution). Sounds simple enough, right? Not so fast . . . There are a lot of ways to send your marketing mix spiraling toward disaster, many of which can be found in these marketing mix mistakes to avoid.