Marketing Plan Executive Summary
The marketing plan executive summary allows you to introduce your company and explain the major points of your marketing plan. The executive summary section of a marketing plan is written for people who may not have the time or interest to read your entire marketing plan.
How to Write an Effective Marketing Plan
The marketing plan is the blueprint by which the entire marketing effort of a business for a year is run. Getting this plan right means that you have to be clear on what will be done and how it will be done. What are these factors that must be considered in creating a marketing plan?
Effective Promotional Campaign Planning
The campaign concept is the best platform on which a business can launch an effective promotional program. A promotional campaign comprises several sub-campaigns including advertising, personal selling, publicity and more. It is these separate aspects that must be strategically planned for to ensure success.
Marketing Information System Basics
It is common and basic knowledge that each business needs to have its own strategy for gathering market information so as to stay abreast with or be ahead of the competition. This calls for the adoption of an effective marketing information system, quite akin to the intelligence machinery of the diplomatic and military corps, but non-clandestine and very socially acceptable.