October 21, 2020  
 
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Marketing a Bagel Shop

Looking for innovative ways to market a bagel shop? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.

Young business owners are often surprised to learn that marketing isn't as intuitive as they thought it would be.

Marketing increases the brand footprint of a bagel shop using a carefully crafted mix of techniques and tactics.

Sponsorships

Interested in promoting your business in the public square? Then consider sponsorships, a time-tested tactic for marketing bagel shops. The goal is to increase sales by generating visibility and goodwill about your company and/or your market offerings. But if you aren't deliberate, you can invest big bucks in sponsorships and receive little return for your investment. It's critical to accurately match your event and team sponsorships to likely bagel shop patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.

Marketing Consultants

As a small business owner, it's tempting to think that you have what it takes to market your brand effectively. Maybe you do. But in our experience, there is no substitute for enlisting the services of a qualified marketing consultant. The best consultants possess a range of skills, including the ability to accurately communicate your bagel shop' most important brand characteristics. Without the presence of an experienced professional, it's easy to miss opportunities in the marketplace and focus your efforts on outdated tactics. As we continue to experience changes in the bagel shop arena, a professional marketing firm can deliver a competitive advantage by giving your business access to today's most innovative marketing solutions.

Mailings

It makes sense for bagel shops to participate in direct mail marketing tactics. A coordinated mailing campaign raises your company's profile and draws new customers into the business. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Are vendor-provided mailing lists worth the investment? We think so. But the real value is that the quality of the contacts contained in a premium mailing list can be the catalyst for long-term customer relationships.

More Articles on Marketing

Ready to learn more? You may find these additional resources to be of interest.

How to Segment Markets

Selling a Bagel Shop

Marketing Strategy Examples

Marketing Programs


Conversation Board

The bagel shop industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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