October 28, 2020  
 
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Marketing a Balloons Wholesale and Manufacturers Business

Promotional tactics for wholesaler or manufacturer of balloons businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

A single characteristic divides today's best wholesaler or manufacturer of balloons businesses from companies at the bottom of the food chain.

Strategic marketing tactics can help small wholesaler or manufacturer of balloons businesses remain competitive with much larger businesses. What small companies lack in resources, they can make up for in marketing intelligence and expertise.

Public Relations Strategies

The beauty of PR is that it can raise awareness of your offerings in a very credible and cost-effective fashion. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.

Loss Leaders

The majority of wholesaler or manufacturer of balloons businesses are willing to sustain a slight loss or breakeven position on certain products and service offerings as a way to attract customers. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. When used in wholesaler or manufacturer of balloons businesses, this approach is most advantageous when it is coupled with a promotion for complementary products or services that are offered at full pricing. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

Product Knowledge

Are you intimately familiar with your brands' product line? You better be if you're marketing a wholesaler or manufacturer of balloons business. Small product details translate into key value propositions which are critical for distinguishing a wholesaler or manufacturer of balloons business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.

More Articles on Marketing

Ready to learn more? You may find these additional resources to be of interest.

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Is there something we didn't cover? We're always interested in hearing about new strategies for marketing to wholesaler or manufacturer of balloons businesses, and we welcome your feedback, tips, and questions!


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