October 31, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Bar or Pub

Marketing plays a central role in any company. But when it comes to a bar or pub, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.

If you are a business leader who sees marketing as a path to give your bar or pub a competitive advantage you're not alone.

The marketplace is constantly shifting to accommodate consumer demand and that means businesses need to adapt their marketing requirements accordingly. More than ever before, foundational marketing concepts have become the bedrock upon which successful marketing strategies are constructed.

Public Relations Strategies

If marketing is a stock car racing full throttle toward a consumer audience, PR is a vintage Cadillac teasing consumers and inviting them to take a closer look. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

Marketing Expertise

Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Entrepreneurs and leaders of bar or pubs need to make every dollar count, especially when it comes to their marketing budgets. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.

Newsletters

Newsletters can pack a promotional punch. How? By subtly using information to promote the benefits of your products and services. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. It's not unusual for bar or pubs to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).

More Articles on Marketing

Given your interest in marketing and in bar or pubs, you might find these additional resources to be of interest.

Selling a Bar or Pub

Telemarketing Firms


Conversation Board

Do you have any more tips about marketing bar or pubs? If so, submit your comments and suggestions so other business owners can learn from your experience.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Bar or Pub?

For tips on how to start a bar or pub, here are some more appropriate better resources for you:

Starting a Bar or Pub

Sell to Bar or Pubs?

If you consider bar or pubs to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Bar or Pubs

Mailing Lists for Bar or Pubs

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary