October 21, 2020  
 
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Marketing a Barge Leasing Business

Promotional tactics for barge leasing businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

For every barge leasing business success story, there many more barge leasing businesses struggling to survive.

Top performers habitually integrate sound marketing concepts with market demands.

Remember the Importance of Signage

Effective signage gives your brand constant exposure in its geographic market. Despite the fact that barge leasing businesses come in all shapes and sizes, signage can be used by any barge leasing business to communicate the company's value to their customers. Is your sign visible and attractive? Does it reinforce your brand and value proposition? Does your signage invite customers to take the next step or does it simply annoy them? These are the kinds of questions you'll need to ask about both exterior and interior sign elements.

Given the fact that signage in barge leasing businesses has to fulfill a number of special requirements, you'll want to make sure to adhere to industry norms as well as local zoning requirements. Be very selective when choosing a business sign company. After all, there's a lot at stake.

Cost Tracking

The economy is a constant concern for people who own a barge leasing business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.

Another way to control costs is to conduct periodic across-the-board cost audits designed to highlight areas that are ripe for reductions.

Bundling

Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Nearly any type of business can tap into the benefits of bundling products or services, so it's easy to see how barge leasing businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Often, bundling is used to offload excess inventory or to pair a low profit product with one that has a higher markup.

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Conversation Board

Good advice often comes from your peer business owners. Do you have any tips or advice on marketing a barge leasing business? We'd love it if you could share them by posting a comment below. What marketing initiatives have you tried and how did they work out for you?


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