May 30, 2020  
 
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Marketing a Barge Lines

You're heavily invested in the success of your barge line and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your barge line cut off from the marketplace.

It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a barge line at the top of the heap.

Newsletters

Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. It's not unusual for barge lines to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).

Marketing Ethics

Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading barge lines avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.

Hiring A Marketing Firm

Sooner or later, most barge line operations turn to marketing firms for guidance. Professional marketers are usually on the bleeding edge of the industry and boast better returns for the investment than internal marketing units. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your barge line, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.

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Still have questions about marketing a barge line? No problem! We always welcome feedback and we'll do our best to respond to inquiries about how you can improve your company's marketing.


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