October 23, 2020  
 
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Marketing a Bartending Service

Small and medium size bartending services can compete and even outperform larger competitors. All it takes is the right marketing plan.

Looking for the right marketing mix for your bartending service? That's becoming a common theme these days, especially in this market sector.

Concerned about customer loyalty? Producing high quality products isn't enough to lure customers back to your business. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Directories

Directories are a common tool for finding a bartending service. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing bartending services to both broad and targeted customer bases. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.

Industry Resources

Lone rangers don't survive long in a bartending service. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

Email Campaigns

Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. That's why email campaigns are gaining popularity among small and medium-size business owners throughout the industry. For bartending services, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.

More Marketing Tips and Related Articles

Given your interest in marketing and in bartending services, you might find these additional resources to be of interest.

Selling a Bartending Service

Television Advertising Costs


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