October 25, 2020  
 
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Marketing a Bath Scales Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a bath scales business, exceptional marketing may well be the determining factor in your long-term survival and success.

Need to improve the effectiveness of your marketing channels for your bath scales business? That's becoming a common theme these days, especially in this market sector.

The marketplace is constantly shifting to accommodate consumer demand and that means businesses need to adapt their marketing requirements accordingly. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.

Social Media Monitoring

Brand advocacy is a buzzword in marketing circles. What does it mean? Using consumer-oriented platforms to encourage customers to create user-generated content about your products and company, typically through social media. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All bath scales businesses have too much at stake to ignore derogatory social media mentions. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.

Do We Really Need A Logo?

Having a strong logo for a bath scales business is a big deal. A logo is a visible representation of your organization's mission, identity, and values. Without a high-quality logo, your brand will simply blend in with the rest of the marketplace and gain little traction with consumer audiences. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

Public Relations Strategies

Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

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Ready to learn more? You may find these additional resources to be of interest.

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