October 25, 2020  
 
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Marketing a Beauty Salon

A profitable beauty salon is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

For every beauty salon winner, there many more beauty salons struggling to survive.

Top performers habitually integrate sound marketing concepts with market demands.

Industry Resources

Lone rangers don't survive long in a beauty salon. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

Leveraging Print Ads

Print advertising has been a marketing staple for beauty salons. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your beauty salon in printed media. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.

Marketing Ethics

Some marketing strategies may be effective, but don't make the grade in the area of ethics. Industry-leading beauty salons run tight ships, governed by a code of ethics that treats customers like true partners. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in beauty salons, you might find these additional resources to be of interest.

Selling a Beauty Salon

Unique Selling Positions

Advertising on Billboards

Marketing Strategy Examples


Conversation Board

What challenges have you experienced in marketing your beauty salon? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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