October 25, 2020  
 
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Marketing a Bed Springs Business

The task of promoting a bed springs business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Broadcast Advertising

Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many bed springs businesses are leveraging broadcast media to perform specific aspects of their marketing strategies. Today's broadcast marketing solutions have the ability to target a geographically concentrated sector of the marketplace. For example, many people limit their radio listening to their daily commute. For bed springs businesses, local consumers may represent a sizeable portion of total revenues, making local radio and other broadcast media viable marketing channels -- but only to the extent that you match the station's audience to your customer base.

Do We Really Need A Logo?

Having a strong logo for a bed springs business is a critical consideration. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

Marketing Ethics

Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading bed springs businesses avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.

Additional Marketing Advice and Related Articles

Based on your interests, we think you may find these additional resources to be of interest.

How to Segment Markets

Yellow Pages Advertising

Television Advertising Costs

Selling a Bed Springs Business


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What challenges have you experienced in marketing your bed springs business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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Ready to Start Your Own Bed Springs Business?

For tips on how to start a bed springs business, these resources provide helpful advice:

Starting a Bed Springs Business

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